Professor Madya Dr. Zaiton Osman
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doktor Pentadbiran Perniagaan
Universiti Teknologi Mara, Cawangan Shah Alam
2015
Lain-Lain
2003
Mba (International Banking And Finance)
Birmingham University, Birmingham, Uk
2003
Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian
Research
Projects
24
Active
4
Grants
RM 662,481.00
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2009 | 1 |
| 2012 | 1 |
| 2013 | 4 |
| 2014 | 1 |
| 2015 | 6 |
| 2016 | 7 |
| 2017 | 5 |
| 2018 | 5 |
| 2019 | 2 |
| 2020 | 3 |
| 2021 | 8 |
| 2022 | 3 |
| 2023 | 4 |
| 2024 | 6 |
| 2025 | 6 |
| 2026 | 2 |
Scopus Metrics
Scopus ProfileDocuments
11
H-Index
5
Citations
82
Institutional
64
Research listing
Completed and ongoing projects
Showing 1 to 5 of 24 entries
A STUDY ON BE IN SABAH (MALAYSIAN INTERNATIONAL COCOA FAIR 2025 AND NEUROANESTHESIA SYMPOSIUM 2025)
Member
2025 - 2026
A STUDY IN BUSINESS EVENTS(BE) IN SABAH 2025
Member
2025 - 2026
Exploring Impulsive Buying and Sustainable Consumption Practices among Malaysian Gene Z Consumers on Live-streaming Platform
Member
2023 - 2026
ACKNOWLEDGING THE VULNERABILITIES OF GIG WORKERS: DEVELOPING AN INTEGRATED SOCIAL PROTECTION FRAMEWORK WITH SOCIAL TRANSFER AND SECURITY ELEMENTS.
Leader
2022 - 2023
Examining the Impact and Challenges of COVID-19 Pandemic on Hotel Industry: A Case Study of Independent Hotels in Sabah
Member
2021 - 2024
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 14 entries
PHANG ING , ZAITON OSMAN (2026), Impulse Buying in Live Streaming: Value Determinants and Self-Control
PHANG ING , ZAITON OSMAN (2026), Impulse buying in live streaming: Value determinants and self-control
MOHD. RAHIMIE BIN ABD. KARIM , AZMI @ AMIE BIN ABD MAJID @ SIEDIN , ZAITON OSMAN , IZAAN AZYAN BIN ABDUL JAMIL , NELSON LAJUNI (2025), Bridging the compliance GAP: A literature review on money laundering challenges and the role of frontline officers in Malaysian commercial banks
ZAITON OSMAN , NOOR FZLINDA BINTI FABEIL (2025), From likes to loyalty: A netnographic study on trust-building in influencer-audience interactions on social media
LIM THIEN SANG , ZAITON OSMAN , MOHD. RAHIMIE BIN ABD. KARIM , MORI BIN KOGID , IZAAN AZYAN BIN ABDUL JAMIL , DEBBRA TORIA ANAK NIPO , SAIZAL BIN PINJAMAN (2025), From local to global: Examining the impact of pre- and postinternationalisation strategy by Bursa Malaysia of global oil markets to the futures crude palm oil