Expertise Directory

	*Academic Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	*Appointed Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	izyanti@ums.edu.my

Scopus Profile

NOTE : N/A : Data not available, 0 : Data not completed

RESEARCH PROJECT

PUBLICATION

RESEARCH GRANT (MYR)

391,522.00

Accommodation Management, Peer to Peer Accommodation, Guest Behaviour

	CATEGORY	AREA
1.	Economics, Business And Management	Food and Hospitality Services
2.	Economics, Business And Management	Hospitality Management
3.	Economics, Business And Management	Leisure Studies
4.	Economics, Business And Management	Other Tourism and Hospitality n.e.c.
5.	Economics, Business And Management	Tourism Marketing


1.	exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform Member , 15-09-2023 until 15-09-2025
2.	the impact of korean wave on consumption intention of korean cuisine (hanshik) among malaysian consumers Member , 01-02-2023 until 31-01-2024
3.	post covid-19: the impacts on small and medium sized grocery retail markets and consumers’ consumptions patterns Member , 01-06-2020 until 04-06-2022
4.	target market assessment for ecofarm miniature Member , 01-01-2016 until 31-01-2017
5.	assessing tourism businesses preparedness and resillience to crisis in sabah coastal destination Member , 01-12-2015 until 28-02-2018
6.	a feasibility study on the development of an apartment complex with conference facility in ums main campus Leader , 01-09-2015 until 30-11-2016
7.	product placement effectiveness in social mediaa preliminary study of visual vs. audio-visual product placement among young consumers in sabah Member , 01-09-2015 until 31-12-2017
8.	the impact of tourism insecurity: implications for sabah’s tourism industry and economic growth Member , 12-01-2014 until 31-05-2017
9.	the key factors influencing bridge employment adoption in malaysia. Member , 12-01-2014 until 31-05-2017

NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED


1.	Izyanti Binti Awang Razli (2024), Driving Young Muslim Loyalty Toward Muslim-majority Tourism Destinations: The Sense Of Community Theory Perspective
2.	Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students
3.	Tini Maizura Mohtar , Izyanti Binti Awang Razli , Azaze @ Azizi Bin Haji Abdul Adis (2024), The Impact Of Hallyu On Korean Food Consumption: The Role Of Imitation Intention
4.	Phang Ing , Zaiton Osman , Izyanti Binti Awang Razli (2023), Behind The Choices: Loss Aversion's Impact On Students' Course Selection


1.	Andy Lee Chen Hiung , Mohd Allif Anwar Bin Abu Bakar , Datu Razali Bin Datu Eranza , Tini Maizura Mohtar , Andi Tamsang Binti Andi Kele , Chew Tze Cheng @ Nur Alesha Chew , Awangku Hassanal Bahar Bin Pengiran Bagul , Rudy Bin Ansar , Izyanti Binti Awang Razli , Oscar Dousin , Saizal Bin Pinjaman , Borhan Bin Abdullah (2024), A Guidebook For 8th Regional Conference On Campus Sustainability 2024
2.	Phang Ing , Andi Tamsang Binti Andi Kele , Zaiton Osman , Izyanti Binti Awang Razli (2023), Survival Of The Fittest? Survival Adaptations To The Covid-19 Pandemic: A Qualitative Study On Independent Hotels


1.	Izyanti Binti Awang Razli , Zaiton Osman , Phang Ing (2023), Malaysian Readiness For Bridge Employment

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	Doktor Falsafah (Pengurusan Hotel dan Pelancongan), Universiti Teknologi MARA, Cawangan Shah Alam , 2020
	Master of International Tourism and Hospitality Management, Griffith University Nathan, Queensland 4111 , 2005
	Bachelor Of Science with Honours, Universiti Teknologi MARA, Cawangan Shah Alam , 2003