Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis
INFORMATION

 

Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

azizi@ums.edu.my

EDUCATION

  More info about education
Education History
 Doctor of Philosophy (Pemasaran), CHUNGNAM NATIONAL UNIVERSITY, REPUBLIC OF KOREA , 2014

 Sarjana Sains (Pemasaran), Universiti Putra Malaysia , 2006

 , Lain-lain , 2006

 Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian (Pemasaran), Universiti Teknologi MARA Cawangan Terengganu , 2000

SCOPUS METRICS

Documents :  19
H-Index :  7
Citations :  149
Affiliation :  Universiti Malaysia Sabah

Scopus Profile
NOTE :  N/A : Data not available,  0 : Data not completed
RESEARCH PROJECT  
22
PUBLICATION  
88
RESEARCH GRANT (MYR)  
1,345,855.00


RESEARCH INTEREST
New media advertising, New product development, Branding, Innovation, Social media marketing


CATEGORY

AREA
1. ADVERTISING AND MARKETINGBrands Management
2. ADVERTISING AND MARKETINGConsumer Behaviour
3. ADVERTISING AND MARKETINGDigital Marketing
4. ADVERTISING AND MARKETINGHalal Marketing
5. MANAGEMENTNew Product Development
6. TOURISM AND HOSPITALITYProduct Development for Tourism
7. TOURISM AND HOSPITALITYTourism Marketing
1. ai impact on online shopping: exploring consumer behavior patterns
Member , 01-10-2024 until 30-09-2026
2. pembangunan ekonomi usahawan asnaf melalui pengurusan halal
Member , 01-10-2024 until 30-09-2026
3. pengkomersialan keputusan penyelidikan siswazah phd di borneo: menilai kejayaan dan faktor penerokaan
Member , 11-12-2023 until 25-06-2024
4. sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Leader , 01-12-2023 until 01-06-2026
5. the impact of korean wave on consumption intention of korean cuisine (hanshik) among malaysian consumers
Leader , 01-02-2023 until 31-01-2024
6. preparation of quasi solid state electrolyte for dye sensitize solar cell using pvdf-hcp(or pvdf) and pvdf-trfe
Member , 01-03-2021 until 01-12-2024
7. correlation between water quality and biodiversity of underwater life to support tourism industry at belum state lake
Member , 01-12-2019 until 30-11-2021
8. towards an effective research and innovation output commercialisation ecosystem
Member , 20-08-2019 until 22-05-2022
9. comparative analysis on the rural community's perceptions on the socioeconomic impacts from the eco-tourism activities in the west coast of sabah.
Member , 06-05-2019 until 06-01-2022
10. customer satisfaction survey for ums library
Member , 15-02-2019 until 15-05-2019
11. branding and accreditation of handicrafts in sabah
Leader , 01-02-2019 until 31-01-2020
12. commercial viability of precision farming for bio-entrepreneurs in sabah
Member , 01-04-2018 until 30-09-2020
13. target market assessment for ecofarm miniature
Member , 01-01-2016 until 31-01-2017
14. a feasibility study on the development of an apartment complex with conference facility in ums main campus
Member , 01-09-2015 until 30-11-2016
15. product placement effectiveness in social mediaa preliminary study of visual vs. audio-visual product placement among young consumers in sabah
Member , 01-09-2015 until 31-12-2017
16. kajian impak pembangunan mini hidro terhadap sosio-ekonomi komuniti sekitar
Member , 01-08-2015 until 31-01-2016
17. kajian impak pembangunan tuhau terhadap sosio-ekonomi komuniti sekitar
Member , 01-08-2015 until 31-01-2016
18. penilaian pasaran serantau dan jenama produk untuk empat produk di sabah
Member , 01-08-2015 until 31-01-2016
19. establishing the platform for korean studies at sabah university of east malaysia
Leader , 01-07-2015 until 30-06-2018
20. the effect of financial knowledge on retirement planning among working individuals in sabah
Member , 01-01-2015 until 30-06-2017
21. keyless door key
Member , 10-11-2014 until 10-05-2015
22. the key factors influencing bridge employment adoption in malaysia.
Member , 12-01-2014 until 31-05-2017
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
1. Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis , Haslinda Binti Hasan (2025), Investigating Smes' Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach
2. Tini Maizura Mohtar , Izyanti Binti Awang Razli , Azaze @ Azizi Bin Haji Abdul Adis (2025), The Korean Wave As A Marketing Catalyst: Gen Z Consumer Behavior Toward Korean Food In Malaysia
3. Azaze @ Azizi Bin Haji Abdul Adis (2024), Privacy Concerns And Consumers’ Trust In M-commerce Apps In Malaysia
4. Tini Maizura Mohtar , Izyanti Binti Awang Razli , Azaze @ Azizi Bin Haji Abdul Adis (2024), The Impact Of Hallyu On Korean Food Consumption: The Role Of Imitation Intention
5. Shaierah Binti Gulabdin , Faerozh Bin Madli , Suddin Bin Lada , Adi Bin Jafar , Yuzainy Janin , Wong Sing Yun , Azaze @ Azizi Bin Haji Abdul Adis (2024), Artificial Intelligence And Public Health Context: What We Should Know?
6. Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
7. Azaze @ Azizi Bin Haji Abdul Adis (2024), Water Quality Assessment At Royal Belum State Park, Perak, Malaysia
8. Suddin Bin Lada , Mohamed Bouteraa , Lim Ming Fook , Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
1. Azaze @ Azizi Bin Haji Abdul Adis (2025), Issues And Challenges Of Starch-based Bioplastics: A Review
1. Brahim Chekima , Suddin Bin Lada , Rudy Bin Ansar , Azaze @ Azizi Bin Haji Abdul Adis (2025), Marketing Channels : Strategy, Structure, And Future Trends
2. Lim Thien Sang , Tini Maizura Mohtar , Azaze @ Azizi Bin Haji Abdul Adis (2024), The Heart Of River Tourism In Kota Belud: Kadamaian
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