Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on New Product Development, Branding, Innovation, Social Media Marketing, Cultural Marketing, Halal Marketing .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis holds Doctor of Philosophy (Pemasaran) from CHUNGNAM NATIONAL UNIVERSITY, REPUBLIC OF KOREA , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctor Of Philosophy (pemasaran)
CHUNGNAM NATIONAL UNIVERSITY, REPUBLIC OF KOREA
2014
Sarjana Sains (pemasaran)
Universiti Putra Malaysia
2006
Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian (pemasaran)
Universiti Teknologi MARA Cawangan Terengganu
2000
Research Collaborators
Research
Projects
29
Active
5
Grants
RM 1,479,665.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Halal Marketing
Management - New Product Development
Tourism And Hospitality - Product Development for Tourism
Tourism And Hospitality - Tourism Marketing
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
21
H-Index
7
Citations
170
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Pembangunan ekonomi usahawan asnaf melalui pengurusan halal
Member
2024 - 2026
Ai impact on online shopping: exploring consumer behavior patterns
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Leader
2023 - 2026
Preparation of quasi solid state electrolyte for dye sensitize solar cell using pvdf-hcp(or pvdf) and pvdf-trfe
Member
2021 - 2024
Correlation between water quality and biodiversity of underwater life to support tourism industry at belum state lake
Member
2019 - 2021
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 15 entries
Azaze @ Azizi Bin Haji Abdul Adis (2026), The Impact Of International University Transnational Social Media Brand Image On Enrollment Intentions In China
Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis (2026), Improving Halal Food Performance: Scrutinising The Technology Acceptance Model And Halal Traceability System Adoption Among Malaysian Food And Beverage Smes
Azaze @ Azizi Bin Haji Abdul Adis (2026), Reinforced Sweet Potato Starch Bioplastics With Kenaf Fiber And Indian Jujube Extract
Azaze @ Azizi Bin Haji Abdul Adis (2026), The Impact Of International University Transnational Social Media Brand Image On Student Brand Attitudes
Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis , Haslinda Binti Hasan (2025), Investigating Smes' Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach
Azaze @ Azizi Bin Haji Abdul Adis , Masran Bin Tamin (2025), Investigating Smes’ Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach
Azaze @ Azizi Bin Haji Abdul Adis , Tini Maizura Mohtar , Izyanti Binti Awang Razli (2025), The Korean Wave As A Marketing Catalyst: Gen Z Consumer Behavior Toward Korean Food In Malaysia
Yuzainy Janin , Azaze @ Azizi Bin Haji Abdul Adis , Adi Bin Jafar , Suddin Bin Lada , Shaierah Binti Gulabdin , Faerozh Bin Madli , Wong Sing Yun (2024), Artificial Intelligence And Public Health Context: What We Should Know?
Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Mohamed Bouteraa , Suddin Bin Lada , Lim Ming Fook , Brahim Chekima , Mohd. Rahimie Bin Abd. Karim , Rudy Bin Ansar (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
Tini Maizura Mohtar , Izyanti Binti Awang Razli , Azaze @ Azizi Bin Haji Abdul Adis (2024), The Impact Of Hallyu On Korean Food Consumption: The Role Of Imitation Intention
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