Professor Madya Dr. Azaze @ Azizi Bin Haji Abdul Adis
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
New Product Development, Branding, Innovation, Social Media Marketing, Cultural Marketing, Halal Marketing
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doctor Of Philosophy (Pemasaran)
Chungnam National University, Republic Of Korea
2014
Sarjana Sains (Pemasaran)
Universiti Putra Malaysia
2006
Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian (Pemasaran)
Universiti Teknologi Mara Cawangan Terengganu
2000
Research
Projects
28
Active
5
Grants
RM 1,479,665.00
Research Interests & Expertise
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2008 | 2 |
| 2009 | 2 |
| 2010 | 2 |
| 2013 | 1 |
| 2015 | 2 |
| 2016 | 5 |
| 2017 | 5 |
| 2018 | 3 |
| 2019 | 5 |
| 2020 | 7 |
| 2021 | 7 |
| 2022 | 12 |
| 2023 | 6 |
| 2024 | 6 |
| 2025 | 4 |
| 2026 | 4 |
Scopus Metrics
Scopus ProfileDocuments
21
H-Index
7
Citations
188
Institutional
73
Research listing
Completed and ongoing projects
Showing 1 to 5 of 28 entries
Pembangunan Ekonomi Usahawan Asnaf Melalui Pengurusan Halal
Member
2024 - 2026
AI Impact on Online Shopping: Exploring Consumer Behavior Patterns
Member
2024 - 2026
PENGKOMERSIALAN KEPUTUSAN PENYELIDIKAN SISWAZAH PhD DI BORNEO: MENILAI KEJAYAAN DAN FAKTOR PENEROKAAN
Member
2023 - 2024
Sweet Potato Starch-Based Bioplastic with the Addition of Essential Oil and Natural Fibers as Fillers and Consumers Perception on the Bioplastic
Leader
2023 - 2026
THE IMPACT OF KOREAN WAVE ON CONSUMPTION INTENTION OF KOREAN CUISINE (HANSHIK) AMONG MALAYSIAN CONSUMERS
Leader
2023 - 2024
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 13 entries
MASRAN BIN TAMIN , AZAZE @ AZIZI BIN HAJI ABDUL ADIS (2026), Improving halal food performance: Scrutinising the technology acceptance model and halal traceability system adoption among Malaysian food and beverage SMEs
AZAZE @ AZIZI BIN HAJI ABDUL ADIS (2026), Reinforced sweet potato starch bioplastics with kenaf fiber and Indian jujube extract
AZAZE @ AZIZI BIN HAJI ABDUL ADIS (2026), The impact of international university transnational social media brand image on enrollment intentions in China
AZAZE @ AZIZI BIN HAJI ABDUL ADIS (2026), The impact of international university transnational social media brand image on student brand attitudes
AZAZE @ AZIZI BIN HAJI ABDUL ADIS , MASRAN BIN TAMIN , HASLINDA BINTI HASAN (2025), Investigating SMEs' intention to adopt halal traceability system in Malaysia food and beverage supply chain: A toe framework approach