Professor Madya Dr.
Suddin Bin Lada
INFORMATION
| | Academic Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | Appointed Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | suddin@ums.edu.my |
EDUCATION
Education History
| Doctor of Philosophy (Management), Universiti Putra Malaysia , 2015 | |
| Sarjana Pengurusan Perniagaan (MBA), Universiti Putra Malaysia , 2002 | |
| Ijazah Sarjana Muda Pengurusan Perniagaan dengan Kepujian, Universiti Utara Malaysia , 1997 |
SCOPUS METRICS
| Documents | : | 38 |
| H-Index | : | 10 |
| Citations | : | 728 |
| Affiliation | : | Universiti Malaysia Sabah |
NOTE : N/A : Data not available, 0 : Data not completed
RESEARCH PROJECT
24
PUBLICATION
207
RESEARCH GRANT (MYR)
783,123.00
RESEARCH INTEREST
My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making.
CATEGORY | AREA | |
|---|---|---|
| 1. | Economics, Business And Management | Brands Management |
| 2. | Economics, Business And Management | Market Research |
| 1. | empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development Member , 25-10-2024 until 24-10-2026 |
| 2. | empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah. Member , 25-10-2024 until 24-10-2026 |
| 3. | innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing. Member , 01-10-2024 until 30-09-2026 |
| 4. | a new e-marketing framework by incorporting chatgpt in tourism businesses Member , 01-08-2024 until 31-07-2026 |
| 5. | pengkomersialan keputusan penyelidikan siswazah phd di borneo: menilai kejayaan dan faktor penerokaan Member , 11-12-2023 until 25-06-2024 |
| 6. | sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic Member , 01-12-2023 until 30-11-2025 |
| 7. | a multi-analytical approach to studying motivations to use fintech services among malaysian Member , 15-09-2023 until 14-09-2025 |
| 8. | building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs) Member , 15-09-2023 until 14-09-2025 |
| 9. | developing a sustainable community based ecotourism monitoring system with economic values for stakeholders. Member , 15-09-2023 until 14-09-2025 |
| 10. | exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores Member , 15-09-2023 until 14-09-2025 |
| 11. | exploring the potential of waqf to empower food security Member , 15-09-2023 until 15-09-2025 |
| 12. | factors influencing cryptocurrency adoption among individuals in malaysia Member , 15-09-2023 until 14-09-2025 |
| 13. | improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand. Member , 01-01-2023 until 01-07-2025 |
| 14. | we care programme: uplift and educational support at bondulu children's home Member , 06-10-2022 until 02-09-2023 |
| 15. | households’ consumption function in sabah: revisiting the permanent income hypothesis Member , 15-08-2022 until 16-08-2025 |
| 16. | the determinants of personal financial management practices among malaysian millennials in the post-covid 19 Member , 15-08-2022 until 15-02-2025 |
| 17. | dana inovasi sekolah tenom, nabawan dan pensiangan Leader , 01-10-2020 until 02-02-2023 |
| 18. | helps during covid 19: social responsibility perspective
Member , 04-06-2020 until 03-09-2024 |
| 19. | shariah compliance instruments of islamic marketing mix: development and validation Member , 15-01-2020 until 14-10-2022 |
| 20. | empowering food security through waqf Member , 01-09-2019 until 30-11-2022 |
| 21. | developing a theoretical model of ewom intentions towards homestay lodging in malaysia.
Member , 01-08-2016 until 31-01-2019 |
| 22. | brand image benefits and customer satisfaction among golfers in sabah and labuan Leader , 01-01-2014 until 30-06-2016 |
| 23. | perceived ihsan, islamic egalitarian and islamic religiosity towards cash waqf contribution in islamic banking Member , 01-01-2014 until 01-12-2014 |
| 24. | customer's perception of islamic financing products pricing in eastern malaysia: an empirical investigation Member , 09-01-2008 until 01-09-2009 |
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
| 1. | Suddin Bin Lada , Saizal Bin Pinjaman (2025), Analyzing The Influence Of Macroeconomic Variables On Tourism Receipts In Oic Countries: A Quantile Analysis Approach Across Varying Income Levels
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| 2. | Ang Hong Loong , Suddin Bin Lada , Faerozh Bin Madli (2025), Exploring Entrepreneurial Intentions Among Sabah's Dark Tourism Operators: A Sustainability Perspective
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| 3. | Suddin Bin Lada (2025), Examining The Role Of Training, Compensation, And Work Environment In Employee Performance: A Gender-based Analysis
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| 4. | Suddin Bin Lada (2024), Unlocking The Potential For Problem Solving Creativity Through Transformational Leadership
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| 5. | Nor Afifah Bt Yusof , Kelvin Yong , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Suddin Bin Lada , Ramraini Bte Ali Hassan , Rudy Bin Ansar , Faerozh Bin Madli , Lim Ming Fook (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
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| 6. | Stephen Laison Sondoh Jr. , Mat Salleh @ Salleh Bin Wahab , Ag. Kaifah Riyard Bin Kiflee , Charlie Albert Lasuin , Yuzainy Janin , Suddin Bin Lada , Shaierah Binti Gulabdin , Faerozh Bin Madli (2024), Decoding Chatgpt: Basis Premier To Get Insight Into Conversational Artificial Intelligence
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| 7. | Ang Hong Loong , Suddin Bin Lada (2024), Examining Influential Elements Impacting Performance In Sustainable Manufacturing Within Malaysian Enterprise: A Conceptual Analysis
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| 8. | Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Brahim Chekima , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Mohamed Bouteraa (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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| 9. | Izaan Azyan Bin Abdul Jamil , Suddin Bin Lada , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu , Rudy Bin Ansar (2024), Exploring The Adoption And Implementation Of Sustainable Business Practices Policy In Sabah
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| 10. | Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada (2024), Training On Management Control System In Printing Entrepreneurs
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| 11. | Dg Safrina Ag Budin , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada (2024), Socialization Of Economic And Islamic Financial Sustainability For Student Entrepreneurs In Kota Kinabalu, Sabah, Malaysia
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| 12. | Suddin Bin Lada , Brahim Chekima , Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Datu Razali Bin Datu Eranza , Mohamad I'sa Bin Abd Jalil , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook (2024), Islamic Fintech: A Bibliometric Analysis Using R
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| 13. | Kelvin Yong , Rafidah Binti Nordin , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Suddin Bin Lada , Rudy Bin Ansar (2024), Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
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| 14. | Kelvin Yong , Rafidah Binti Nordin , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Rudy Bin Ansar , Chang Mui Ling @ Dyana (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
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| 15. | Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Dg Safrina Ag Budin (2024), Socialization Of Economic And Islamic Financial Sustainability For Student Entrepreneurs In Kota Kinabalu, Sabah, Malaysia
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| 16. | Suddin Bin Lada (2024), Talk To Engage: The Influence Of Smartphone Voice Assistants On Consumers’ Brand Engagement
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| 17. | Suddin Bin Lada (2024), The Effect Of Digital Leadership And Organizational Support On Innovative Work Behavior: The Mediating Role Of Emotional Intelligence
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| 18. | Suddin Bin Lada (2024), Pelatihan Pembuatan Model Business Canvas (bmc) Dan Pemanfaatan Sosial Media Sebagai Media Pemasaran Pada Karangtaruna Di Rogobangsan, Bimomartani, Sleman
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| 19. | Yuzainy Janin , Suddin Bin Lada , Shaierah Binti Gulabdin , Wong Sing Yun , Faerozh Bin Madli , Ag. Kaifah Riyard Bin Kiflee (2024), Remapping The Usage Of Tiktok Platform In The Education Context
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| 20. | Suddin Bin Lada , Syahrul Nizam Bin Salam , Abdul Said Bin Ambotang (2024), Self-employment Strategies: Transforming Job Loss Into Entrepreneurial Success In The Post-pandemic Gig Economy
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| 21. | Rudy Bin Ansar , Brahim Chekima , Suddin Bin Lada , Lim Ming Fook (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
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| 22. | Faerozh Bin Madli , Suddin Bin Lada (2024), From Tourism To Global Recognition: Elevating Sabahan Brands Through Tourist Influx
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| 23. | Suddin Bin Lada , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu , Kasim Hj Mansor , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima (2024), The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
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| 24. | Suddin Bin Lada , Brahim Chekima (2024), Online Impulse Buying: Investigating The Role Of E-commerce Attributes, Customer Motivation, And Urge To Buy Impulsively
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| 25. | Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
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| 26. | Suddin Bin Lada (2024), Implementation Of Ing Madya Mangun Karsa In Smes In Yogyakarta, Indonesia And Community Learning Center In Sabah, Malaysia
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| 27. | Yuzainy Janin , Shaierah Binti Gulabdin , Suddin Bin Lada , Adi Bin Jafar , Wong Sing Yun , Azaze @ Azizi Bin Haji Abdul Adis , Faerozh Bin Madli (2024), Artificial Intelligence And Public Health Context: What We Should Know?
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| 28. | Brahim Chekima , Suddin Bin Lada , Rudy Bin Ansar , Hanudin Bin Amin , Lim Ming Fook (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
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| 29. | Suddin Bin Lada , Brahim Chekima (2024), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
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| 30. | Suddin Bin Lada , Brahim Chekima , Lim Ming Fook , Rudy Bin Ansar (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
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| 31. | Kelvin Yong , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping , Rudy Bin Ansar , Lim Ming Fook (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
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| 32. | Suddin Bin Lada (2024), Digitalisasi Bisnis Sebagai Strategi Pengembangan Usaha Pada Pengrajin Kain Tenun Melalui Implementasi Konsep Tri-n Di Desa Karangasem, Klaten, Jawa Tengah
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| 33. | Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Sharifah Milda Binti Amirul , Noor Fzlinda Binti Fabeil , Mat Salleh Bin Hj. Ayub , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Mohamed Bouteraa (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 34. | Suddin Bin Lada , Saizal Bin Pinjaman (2023), The Relationship Between Macroeconomic Factors And Tourism Demand For Oic Countries
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| 35. | Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Mat Salleh Bin Hj. Ayub , Rudy Bin Ansar , Lim Ming Fook (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 36. | Azaze @ Azizi Bin Haji Abdul Adis , Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023), Determinants Of Organic Food Consumption In Narrowing The Green Gap
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| 37. | Mohamad I'sa Bin Abd Jalil , Suddin Bin Lada , Hanudin Bin Amin , Pg Mohd Faezul Fikri Bin Ag Omar (2023), Factors Influencing Charitable Giving In Malaysia: An Islamic Perspective
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| 38. | Mohamad I'sa Bin Abd Jalil , Shariff Umar Bin Shariff Abd. Kadir , Megawati Binti Soekarno , Siti Hajar Binti Samsu , Suddin Bin Lada (2023), Are Malaysian Undergraduates Prepared To Study Online If Another Mco Exists?
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| 39. | Suddin Bin Lada , Mat Salleh Bin Hj. Ayub , Kamisan Bin Pusiran (2023), Agro-entrepreneurs Digital Marketing Awareness Program Among Youth Of Kuala Penyu Sabah, Malaysia
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| 40. | Faerozh Bin Madli , Mat Salleh @ Salleh Bin Wahab , Suddin Bin Lada (2023), Inflation Rate And Covid-19: A Bibliometric Analysis Using R
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| 41. | Mat Salleh Bin Hj. Ayub , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Wong Sing Yun , Faerozh Bin Madli , Suddin Bin Lada , Rudy Bin Ansar (2023), We Care Programme: Uplift And Educational Support At Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia
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| 42. | Mat Salleh Bin Hj. Ayub , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Wong Sing Yun , Faerozh Bin Madli , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
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| 43. | Pg Mohd Faezul Fikri Bin Ag Omar , Suddin Bin Lada (2023), The Relationship Between Strategic Management Performance And Safety: Bibliometric Review Analysis
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| 44. | Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Suddin Bin Lada (2023), Social Entrepreneurship: A Bibliometric Analysis Using R
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| 45. | Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023), International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
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| 46. | Suddin Bin Lada , Mohamed Bouteraa , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2023), Determinants Of Personal Financial Management Practices Among Malaysian Youth
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| 47. | Mohamed Bouteraa , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2023), Assessing The Authors And Source Impact Of Financial Literacy: A Bibliometric Analysis Using R
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| 48. | Lim Ming Fook , Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar (2023), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
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| 49. | Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Mohamad I'sa Bin Abd Jalil , Mohamed Bouteraa , Mohd. Rahimie Bin Abd. Karim , Caroline Geetha A/p B. Arokiadasan , Lim Ming Fook (2023), Islamic Economy And Sustainability: A Bibliometric Analysis Using R
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| 50. | Suddin Bin Lada , Haneffa Binti Muchlis Gazali (2023), Exploring Factors Influencing Housewives’ Involvement In I-suri In Malaysia: A Conceptual Study
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| 51. | Faerozh Bin Madli , Suddin Bin Lada , Shaierah Binti Gulabdin (2023), Ecotourism And Sustainability: A Bibliometric Analysis Using R
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| 1. | Syed Nasirin Bin Syed Zainol Abidin , Suddin Bin Lada , Tamrin Bin Amboala , Esmadi Abu Bin Abu Seman (2024), Formulating A Group Decision Support Systems (gdss) Model For Accreditation: An Early Childhood Institution Perspective
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| 2. | Syed Nasirin Bin Syed Zainol Abidin , Hadzariah Binti Ismail , Abdullah B. Mohd. Tahir , Suddin Bin Lada , Esmadi Abu Bin Abu Seman , Soffri Bin Yussof (2024), Children’s Hearing Loss Assessment Application Development And Execution Processes Using Systems Engineering Approach
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| 3. | Azali Bin Saudi , Syed Nasirin Bin Syed Zainol Abidin , Abdullah B. Mohd. Tahir , Suddin Bin Lada , Tamrin Bin Amboala , Esmadi Abu Bin Abu Seman , Iza Azura Ahmad Bahar (2024), Task Scheduling In Cloud Computing Using Harris-hawk Optimization
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| 4. | Suddin Bin Lada , Rafidah Binti Othman , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kelvin Yong (2024), Examining Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 5. | Suddin Bin Lada , Ang Hong Loong (2024), Influencing Factors Affecting Performance In Sustainable Manufacturing Among Malaysian Companies: A Conceptual Study
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| 6. | Ang Hong Loong , Suddin Bin Lada (2024), Employee Motivational Factors And Job Satisfaction: A Conceptual Study
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| 7. | Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Awangku Hassanal Bahar Bin Pengiran Bagul , Noor Fzlinda Binti Fabeil , Sharifah Milda Binti Amirul , Sharifah Rahama Binti Amirul (2024), Reinforcing Sustainable Practices On Campus By Leveraging Virtual Filing System
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| 8. | Suddin Bin Lada (2023), Growing Entrepreneurship Motivation Through Social Media Optimization During The Covid-19 Pandemic On Karang Taruna Baskoro Widoro Bantul
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| 9. | Suddin Bin Lada (2023), Education Of Strategy For Learning While Working For Karang Taruna Desa Karangsemut Bantul
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| 10. | Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis , Suddin Bin Lada , Ida Shafinaz Bt Mohamed Kamil (2023), Advertising Restriction And Legal Profession In Sabah: An Aida Model Perspective
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| 11. | Syed Nasirin Bin Syed Zainol Abidin , Hadzariah Binti Ismail , Noor Hassanah Binti Husin , Soffri Bin Yussof , Suddin Bin Lada , Abdullah B. Mohd. Tahir , Nur Faraha Bte Hj. Mohd Naim (2023), Investigating The Practicality Of The Systems Engineering Process Approach As An Alternative To Sdlc In Developing Health Information Systems
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| 12. | Carolyn Bt. Salimun@jackson , Tamrin Bin Amboala , Suddin Bin Lada , Hadzariah Binti Ismail , Syed Nasirin Bin Syed Zainol Abidin , Iza Azura Ahmad Bahar (2023), Analyzing Web-based Flood Forecasting, Warning And Evacuation Application's Design And Development Processes In The State Of Sabah
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| 13. | Noor Hassanah Binti Husin , Tamrin Bin Amboala , Carolyn Bt. Salimun@jackson , Suddin Bin Lada , Syed Nasirin Bin Syed Zainol Abidin , Hadzariah Binti Ismail , Iza Azura Ahmad Bahar (2023), Analyzing Web-based Flood Forecasting, Warning And Evacuation Application’s Design And Development Processes In The State Of Sabah
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| 14. | Suddin Bin Lada , Ang Hong Loong (2023), Influencing Factors Affecting Performance In Sustainable Manufacturing Among Malaysian Companies: A Conceptual Study
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| 15. | Jakaria Bin Dasan , Suddin Bin Lada (2023), Examining The Impact Of Obsessive And Harmonious Passion On Life Satisfaction: The Moderating Role Of Psychological Detachment
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| 16. | Suddin Bin Lada (2023), The Nexus Between Macroeconomic Factors And Tourism Receipts For Oic Countries: Panel Quantile Regression Approach
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| 17. | Saizal Bin Pinjaman , Suddin Bin Lada (2023), The Nexus Between Macroeconomic Factors And Tourism Receipts For Oic Countries: Panel Quantile Regression Approach
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| 18. | Rudy Bin Ansar , Suddin Bin Lada , Kasim Hj Mansor , Sharifah Milda Binti Amirul , Brahim Chekima , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Mohd. Rahimie Bin Abd. Karim (2023), Enhancing Innovation And Competitiveness: Exploring The Landscape Of Product Development Partnerships (pdp)
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| 19. | Suddin Bin Lada , Azaze @ Azizi Bin Haji Abdul Adis , Saizal Bin Pinjaman , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Rudy Bin Ansar (2023), E-business And Business Performance Relationship: A Systematic Literature Review And Bibliometric
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| 1. | Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Suddin Bin Lada , Mohamed Bouteraa , Shaierah Binti Gulabdin , Nor Afifah Bt Yusof , Wong Sing Yun , Dg Safrina Ag Budin , Kelvin Yong , Ang Hong Loong , Mohd. Rahimie Bin Abd. Karim , Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Lim Ming Fook , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Mohamad I'sa Bin Abd Jalil , Caroline Geetha A/p B. Arokiadasan , Izaan Azyan Bin Abdul Jamil , Sharifah Milda Binti Amirul (2025), Bibliometrics In Business And Finance: Mapping Research And Trends
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| 2. | Suddin Bin Lada , Mohamad I'sa Bin Abd Jalil (2024), Wakaf: Isi Dan Cabaran Di Sabah
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| 3. | Ahmad Aizuddin Bin Hamzah , Mohamad Rizal Bin Abdul Hamid , Shariff Umar Bin Shariff Abd. Kadir , Suddin Bin Lada , Samsulbahri Bin Mohd Nasir (2024), Penerimaan Dan Penggunaan E-dompet Dalam Kalangan B40 Di Malaysia
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| 4. | Bamini Kpd Balakrishnan , Suddin Bin Lada (2023), The Factors That Influence Online Grocery Purchase In Kota Kinabalu
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| 5. | Mohd. Rahimie Bin Abd. Karim , Rosle @ Awang Bin Mohidin , Suddin Bin Lada , Caroline Geetha A/p B. Arokiadasan (2023), Contemporary Issues In Management & Finance
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| 6. | Brahim Chekima , Suddin Bin Lada , Rudy Bin Ansar (2023), “the Relationship Between Strategic Management Planning And Leadership Skills"
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