Professor Madya Dr. Suddin Bin Lada
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product & brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doctor Of Philosophy (Management)
Universiti Putra Malaysia
2015
Sarjana Pengurusan Perniagaan (Mba)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian
Universiti Utara Malaysia
1997
Research
Projects
41
Active
22
Grants
RM 1,041,423.00
Research Interests & Expertise
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2005 | 2 |
| 2006 | 5 |
| 2007 | 1 |
| 2008 | 5 |
| 2009 | 3 |
| 2011 | 1 |
| 2014 | 5 |
| 2015 | 1 |
| 2016 | 1 |
| 2017 | 8 |
| 2018 | 7 |
| 2019 | 5 |
| 2020 | 7 |
| 2021 | 13 |
| 2022 | 17 |
| 2023 | 34 |
| 2024 | 34 |
| 2025 | 31 |
| 2026 | 11 |
Scopus Metrics
Scopus ProfileDocuments
45
H-Index
13
Citations
1088
Institutional
191
Research listing
Completed and ongoing projects
Showing 1 to 5 of 41 entries
Integrating the Orange Economy Framework and AI-Generated Content for Sustainable Homestay Performance: A Case Study in Sabah Homestay Programme
Member
2026 - 2028
POSITONING 5G AS A PUBLIC UTULITY IN SABAH STRATEGIES FOR INCLUSIVE AND IMPACTFUL CONNECTIVITY
Leader
2025 - 2026
A LIGNING CONNECTIVITY AND DEVELOPMENT : EVALUATING JENDELA'S IMPACT IN RURAL SABAH COMMUNITIES WITH INFRASTRUCTURE GAPS
Member
2025 - 2026
KAJIAN PEMERKASAN USAHAWAN ASNAF MELALUI PEMBANGUNAN KAPASITI BERASASKAN AI
Member
2025 - 2026
KEBERKESANAN DAN PEMANTAUAN PROGRAM ASNAFPRENEUR
Member
2025 - 2026
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 63 entries
NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , RUDY BIN ANSAR , BRAHIM CHEKIMA (2026), Determinants of foreign automobile purchase behaviour in Malaysia: A conceptual integration of the theory of planned behaviour and signaling theory
SUDDIN BIN LADA , SAIZAL BIN PINJAMAN , DEBBRA TORIA ANAK NIPO (2026), Heterogeneous macroeconomic associations with Islamic banking development in OIC countries via semiparametric panel quantile methods
SAIZAL BIN PINJAMAN , SUDDIN BIN LADA (2026), Macroeconomic and institutional determinants of financial development in Indonesia: A Fourier ARDL approach
SUDDIN BIN LADA (2026), Ms. Chantana at Andaman Heritage: Strategic recovery in Phuket’s post-pandemic tourism landscape
SUDDIN BIN LADA (2026), Reconstructing professional identity: A phenomenological study of teacher certification and 21st-century learning