Dr. Lim Ming Fook
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doktor Falsafah (Ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Research
Projects
12
Active
10
Grants
RM 205,769.00
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2020 | 1 |
| 2021 | 1 |
| 2022 | 2 |
| 2023 | 10 |
| 2024 | 9 |
| 2025 | 8 |
| 2026 | 6 |
Scopus Metrics
Scopus ProfileDocuments
16
H-Index
8
Citations
373
Institutional
37
Research listing
Completed and ongoing projects
Showing 1 to 5 of 12 entries
Integrating the Orange Economy Framework and AI-Generated Content for Sustainable Homestay Performance: A Case Study in Sabah Homestay Programme
Member
2026 - 2028
Employee Innovative Work Behaviors and Intent to Quit in Malaysian firms: Do Leader Visibility, Leader Hierarchical Distance, and Leader-Member Exchange Matter?
Member
2025 - 2027
EMPOWERING AGROPRENEURS IN SABAH : ASSESSING MARKET DYNAMIC FUNDING ACCESS AND THE ROLE OF BUSINESS INCUBATORS AND POLICIES FOR SUSTAINABLE GROWTH
Member
2025 - 2026
Empowering Youth for Impact: The Role of Education and Training in Boosting Social Entrepreneurship in Sabah.
Member
2024 - 2026
Empowering Rural Youth Agropreneurs in Sabah: Leveraging Digital Marketing for Sustainable Agribusiness Development
Member
2024 - 2026
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 22 entries
SITI NOR BAYAAH BINTI AHMAD , LIM MING FOOK (2026), Bibliometric analysis of technostress in mobile applications
RUDY BIN ANSAR , LIM MING FOOK (2026), Determinants of generation Z's intention to purchase halal international branded food in Sabah
STEPHEN LAISON SONDOH JR. , SITI NOR BAYAAH BINTI AHMAD , LIM MING FOOK (2026), From privacy concerns to customer citizenship behavior: the mediating role of trust in medical beauty apps
SHAIERAH BINTI GULABDIN , NG YEN PHIN , LIM MING FOOK (2026), The effect of local revenue and revenue sharing funds on local expenditures
BRAHIM CHEKIMA , LIM MING FOOK (2026), Visual cues and repeat purchase: A cue utilization perspective