Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Projects
11
Active
9
Grants
RM 200,769.00
Advertising And Marketing - Advertising Copywriting
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Public Relations in Marketing
Advertising And Marketing - Digital Marketing
Business - Business Management
NOTE: N/A = Data not available, 0 = Data not completed
Documents
16
H-Index
7
Citations
301
Affiliation
Universiti Malaysia Sabah
Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Member
2024 - 2025
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Leader
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 26 entries
Lim Ming Fook , Ng Yen Phin , Shaierah Binti Gulabdin (2026) , The Effect Of Local Revenue And Revenue Sharing Funds On Local Expenditures
Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping , Brahim Chekima , Kelvin Yong , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Lim Ming Fook , Brahim Chekima (2025) , Examining Green Brand Approaches In Promoting New Electric Vehicles
Lim Ming Fook , Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima (2025) , Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
Lim Ming Fook , Brahim Chekima (2025) , Promoting Sales In E-commerce Live Streaming: How Streamer Credibility, Attractiveness, And Time Pressure Drive Purchase Decisions
Suddin Bin Lada , Rudy Bin Ansar , Kelvin Yong , Brahim Chekima , Nor Afifah Bt Yusof , Lim Ming Fook (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Rudy Bin Ansar , Suddin Bin Lada , Lim Ming Fook , Brahim Chekima (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
Lim Ming Fook , Brahim Chekima (2024) , Brand Authenticity: A 21-year Bibliometric Review And Future Outlook
Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024) , Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
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