Dr. Lim Ming Fook
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Research Collaborators
Research
Projects
12
Active
10
Grants
RM 205,769.00
Research Interests & Expertise
Advertising And Marketing - Advertising Copywriting
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Public Relations in Marketing
Advertising And Marketing - Digital Marketing
Business - Business Management
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
16
H-Index
8
Citations
333
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Member
2024 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 27 entries
Siti Nor Bayaah Binti Ahmad , Lim Ming Fook , Stephen Laison Sondoh Jr. (2026), From Privacy Concerns To Customer Citizenship Behavior: The Mediating Role Of Trust In Medical Beauty Apps
Lim Ming Fook , Ng Yen Phin , Shaierah Binti Gulabdin (2026), The Effect Of Local Revenue And Revenue Sharing Funds On Local Expenditures
Lim Ming Fook , Brahim Chekima (2025), Examining Green Brand Approaches In Promoting New Electric Vehicles
Brahim Chekima , Lim Ming Fook (2025), Promoting Sales In E-commerce Live Streaming: How Streamer Credibility, Attractiveness, And Time Pressure Drive Purchase Decisions
Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Rafidah Binti Nordin (2025), Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Nor Afifah Bt Yusof , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Kelvin Yong , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Brahim Chekima , Lim Ming Fook , Rudy Bin Ansar , Suddin Bin Lada (2025), Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
Lim Ming Fook , Wong Ling Chai (2024), An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System
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