Dr. Lim Ming Fook
INFORMATION
| | Academic Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | Appointed Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | limmf@ums.edu.my |
EDUCATION
Education History
| Doktor Falsafah (Ph.D), Universiti Malaysia Sabah , 2022 | |
| Ijazah Sarjana Pentadbiran Perniagaan, Universiti Malaysia Sabah , 2013 | |
| Ijazah Sarjana Muda Perniagaan dengan Kepujian, Universiti Malaysia Sabah , 2012 |
SCOPUS METRICS
| Documents | : | 16 |
| H-Index | : | 5 |
| Citations | : | 221 |
| Affiliation | : | Universiti Malaysia Sabah |
NOTE : N/A : Data not available, 0 : Data not completed
RESEARCH PROJECT
10
PUBLICATION
37
RESEARCH GRANT (MYR)
194,769.00
RESEARCH INTEREST
Data not available
CATEGORY | AREA |
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|---|---|---|
| 1. | ADVERTISING AND MARKETING | Advertising Copywriting |
| 2. | ADVERTISING AND MARKETING | Brands Management |
| 3. | ADVERTISING AND MARKETING | Consumer Behaviour |
| 4. | ADVERTISING AND MARKETING | Integrated Marketing Communication |
| 5. | ADVERTISING AND MARKETING | Public Relations in Marketing |
| 6. | ADVERTISING AND MARKETING | Digital Marketing |
| 7. | BUSINESS | Business Management |
| 1. | empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth Member , 01-05-2025 until 28-02-2026 |
| 2. | can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels? Member , 25-10-2024 until 24-10-2025 |
| 3. | empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development Member , 25-10-2024 until 24-10-2026 |
| 4. | empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah. Member , 25-10-2024 until 24-10-2026 |
| 5. | a multi-analytical approach to studying motivations to use fintech services among malaysian Member , 15-09-2023 until 14-09-2025 |
| 6. | exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores Leader , 15-09-2023 until 15-03-2026 |
| 7. | factors influencing cryptocurrency adoption among individuals in malaysia Member , 15-09-2023 until 15-03-2026 |
| 8. | improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand. Member , 01-01-2023 until 01-07-2025 |
| 9. | the determinants of personal financial management practices among malaysian millennials in the post-covid 19 Member , 15-08-2022 until 15-02-2025 |
| 10. | understanding motivation factors, entrepreneurial competencies and entrepreneurial success among homestay entrepreneurs in sabah Member , 15-08-2022 until 15-02-2025 |
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
| 1. | Brahim Chekima , Lim Ming Fook (2025), Examining Green Brand Approaches In Promoting New Electric Vehicles
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| 2. | Brahim Chekima , Rudy Bin Ansar , Kamsilawati Binti Kamlun , Suddin Bin Lada , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Lim Ming Fook , Rafidah Binti Nordin , Kelvin Yong (2025), Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 3. | Rudy Bin Ansar , Suddin Bin Lada , Kelvin Yong , Brahim Chekima , Nor Afifah Bt Yusof , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
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| 4. | Lim Ming Fook , Brahim Chekima (2025), Promoting Sales In E-commerce Live Streaming: How Streamer Credibility, Attractiveness, And Time Pressure Drive Purchase Decisions
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| 5. | Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil , Brahim Chekima (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
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| 6. | Suddin Bin Lada , Brahim Chekima , Lim Ming Fook , Rudy Bin Ansar (2025), Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
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| 7. | Brahim Chekima , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
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| 8. | Wong Ling Chai , Lim Ming Fook (2024), An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System
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| 9. | Brahim Chekima , Lim Ming Fook (2024), Brand Authenticity: A 21-year Bibliometric Review And Future Outlook
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| 10. | Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024), Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
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| 11. | Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
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| 12. | Suddin Bin Lada , Brahim Chekima , Hanudin Bin Amin , Rudy Bin Ansar , Lim Ming Fook (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
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| 13. | Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Brahim Chekima , Kamsilawati Binti Kamlun , Kelvin Yong (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
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| 14. | Rudy Bin Ansar , Nor Afifah Bt Yusof , Lim Ming Fook , Mohamad I'sa Bin Abd Jalil , Brahim Chekima , Datu Razali Bin Datu Eranza , Suddin Bin Lada , Mohd Noor Hidayat Bin Jimainal , Kelvin Yong (2024), Islamic Fintech: A Bibliometric Analysis Using R
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| 15. | Suddin Bin Lada , Lim Ming Fook , Mohamed Bouteraa , Brahim Chekima , Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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| 16. | Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof , Kelvin Yong , Faerozh Bin Madli , Suddin Bin Lada , Ramraini Bte Ali Hassan (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
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| 17. | Brahim Chekima , Sharifah Milda Binti Amirul , Rudy Bin Ansar , Lim Ming Fook , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Mohamed Bouteraa , Mohd. Rahimie Bin Abd. Karim , Noor Fzlinda Binti Fabeil (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 18. | Suddin Bin Lada , Wong Sing Yun , Faerozh Bin Madli , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Mat Salleh Bin Hj. Ayub (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
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| 19. | Mohamed Bouteraa , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook (2023), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
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| 20. | Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Mohamed Bouteraa , Lim Ming Fook (2023), Assessing The Authors And Source Impact Of Financial Literacy: A Bibliometric Analysis Using R
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| 21. | Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada , Mohamed Bouteraa , Caroline Geetha A/p B. Arokiadasan , Mohd. Rahimie Bin Abd. Karim , Mohamad I'sa Bin Abd Jalil (2023), Islamic Economy And Sustainability: A Bibliometric Analysis Using R
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| 22. | Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook , Suddin Bin Lada , Mohamed Bouteraa (2023), Determinants Of Personal Financial Management Practices Among Malaysian Youth
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| 23. | Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023), International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
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| 24. | Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar , Mohamed Bouteraa , Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis (2023), Determinants Of Organic Food Consumption In Narrowing The Green Gap
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| 25. | Mat Salleh Bin Hj. Ayub , Mohd. Rahimie Bin Abd. Karim , Mohamed Bouteraa , Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 1. | Lim Ming Fook , Wong Ling Chai (2025), Defining Resilience Capabilities In Travel Systems
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| 2. | Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof , Brahim Chekima , Sharifah Milda Binti Amirul , Noor Fzlinda Binti Fabeil , Mohamed Bouteraa , Shaierah Binti Gulabdin , Caroline Geetha A/p B. Arokiadasan , Ang Hong Loong , Mohd. Rahimie Bin Abd. Karim , Wong Sing Yun , Dg Safrina Ag Budin , Mat Salleh Bin Hj. Ayub , Mohamad I'sa Bin Abd Jalil , Izaan Azyan Bin Abdul Jamil , Suddin Bin Lada , Kelvin Yong , Mohd Noor Hidayat Bin Jimainal (2025), Bibliometrics In Business And Finance: Mapping Research And Trends
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| 3. | Caroline Geetha A/p B. Arokiadasan , Lim Ming Fook (2023), The Economic Impact Of Ecotourism In Mabul Island
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| 4. | Lim Ming Fook (2023), Online Learning During Covid-19 Pandemic: A View Of Undergraduate Student Perspective In Malaysia
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