Professor Madya Dr. Brahim Chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Brahim chekima
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah
2018
Master Of Business (marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah
2010
Research Collaborators
Research
Projects
23
Active
14
Grants
RM 439,949.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
31
H-Index
13
Citations
1,412
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 46 entries
Brahim Chekima , Kamisan Bin Pusiran (2026), Narrative-driven Short Video Marketing And Hotel Consumers' Reservation Intention In The Chinese Market: A Conceptual Framework
Brahim Chekima (2026), Empirical Analysis Of Blockchain Integration And Esg Moderation In Sustainable Digital Transformation: Evidence From The Banking Sector
Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima (2026), Determinants Of Foreign Automobile Purchase Behaviour In Malaysia: A Conceptual Integration Of The Theory Of Planned Behaviour And Signaling Theory
Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima (2026), Understanding Foreign Automobile Purchase Behaviour: An Empirical Integration Of The Theory Of Planned Behaviour And Signalling Theory
Brahim Chekima (2026), Artificial Intelligence Adoption In The Malaysian Insurance Sector: An Integrated Toe–utaut Framework Analysis
Lim Ming Fook , Brahim Chekima (2025), Promoting Sales In E-commerce Live Streaming: How Streamer Credibility, Attractiveness, And Time Pressure Drive Purchase Decisions
Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Lim Ming Fook , Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima (2025), Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
Nor Afifah Bt Yusof , Priscilla Shak Yee Ping , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Lim Ming Fook , Brahim Chekima (2025), Examining Green Brand Approaches In Promoting New Electric Vehicles
Page 1 of 5