Professor Madya Dr. Brahim Chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Brahim chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Brahim chekima
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah
2018
Master Of Business (marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah
2010
Projects
22
Active
13
Grants
RM 434,949.00
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
NOTE: N/A = Data not available, 0 = Data not completed
Documents
31
H-Index
13
Citations
1,359
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 46 entries
Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar (2026) , Determinants Of Foreign Automobile Purchase Behaviour In Malaysia: A Conceptual Integration Of The Theory Of Planned Behaviour And Signaling Theory
Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima (2026) , Understanding Foreign Automobile Purchase Behaviour: An Empirical Integration Of The Theory Of Planned Behaviour And Signalling Theory
Kamisan Bin Pusiran , Brahim Chekima (2026) , Narrative-driven Short Video Marketing And Hotel Consumers' Reservation Intention In The Chinese Market: A Conceptual Framework
Brahim Chekima (2026) , Artificial Intelligence Adoption In The Malaysian Insurance Sector: An Integrated Toe–utaut Framework Analysis
Brahim Chekima (2026) , Empirical Analysis Of Blockchain Integration And Esg Moderation In Sustainable Digital Transformation: Evidence From The Banking Sector
Brahim Chekima , Lim Ming Fook (2025) , Examining Green Brand Approaches In Promoting New Electric Vehicles
Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Rafidah Binti Nordin , Brahim Chekima , Kelvin Yong , Priscilla Shak Yee Ping (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Brahim Chekima (2025) , Assessing The Growth And Spatial-temporal Evolution Of China's Digital Economy
Ng Yen Phin , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Brahim Chekima (2025) , The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
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