Dr. Brahim Chekima
INFORMATION
| | Academic Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | Appointed Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | bchekima@ums.edu.my |
EDUCATION
Education History
| DOCTOR OF PHILOSOPHY (MARKETING), Universiti Malaysia Sabah , 2018 | |
| MASTER OF BUSINESS (MARKETING), Universiti Malaysia Sabah , 2014 | |
| BACHELOR OF BUSNIESS (HONS) MARKETING, Universiti Malaysia Sabah , 2010 |
SCOPUS METRICS
| Documents | : | 24 |
| H-Index | : | 11 |
| Citations | : | 992 |
| Affiliation | : | Universiti Malaysia Sabah |
NOTE : N/A : Data not available, 0 : Data not completed
RESEARCH PROJECT
17
PUBLICATION
69
RESEARCH GRANT (MYR)
391,949.00
RESEARCH INTEREST
Data not available
CATEGORY | AREA | |
|---|---|---|
| 1. | Economics, Business And Management | Electronic Commerce |
| 2. | Economics, Business And Management | Environmental Management |
| 3. | Economics, Business And Management | Management Information System |
| 4. | Economics, Business And Management | Marketing |
| 5. | Economics, Business And Management | Agricultural Marketing |
| 6. | Economics, Business And Management | Consumer Behaviour |
| 7. | Economics, Business And Management | Halal Food Marketing |
| 8. | Economics, Business And Management | Halal Product Marketing |
| 9. | Economics, Business And Management | Market Research |
| 10. | Economics, Business And Management | Strategic Marketing |
| 11. | Economics, Business And Management | E-Business |
| 1. | empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development Member , 25-10-2024 until 24-10-2026 |
| 2. | empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah. Member , 25-10-2024 until 24-10-2026 |
| 3. | mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring Member , 25-10-2024 until 24-10-2026 |
| 4. | sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic Member , 01-12-2023 until 30-11-2025 |
| 5. | menginovasi komuniti dan mempromosi herba tempatan menerusi pembangunan nurseri & pemindahan ilmu penanaman, inovasi dan pemasaran ‘bawing’ Member , 01-11-2023 until 31-10-2025 |
| 6. | a multi-analytical approach to studying motivations to use fintech services among malaysian Leader , 15-09-2023 until 14-09-2025 |
| 7. | exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores Member , 15-09-2023 until 14-09-2025 |
| 8. | factors influencing cryptocurrency adoption among individuals in malaysia Leader , 15-09-2023 until 14-09-2025 |
| 9. | improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand. Member , 01-01-2023 until 01-07-2025 |
| 10. | projek inovasi pembangunan jangkahayat produk, pensijilan dan pemasaran sambal ikan talapia Member , 01-01-2023 until 31-12-2024 |
| 11. | we care programme: uplift and educational support at bondulu children's home Member , 06-10-2022 until 02-09-2023 |
| 12. | households’ consumption function in sabah: revisiting the permanent income hypothesis Member , 15-08-2022 until 16-08-2025 |
| 13. | measuring the proximity of media influence on intention to register as organ donors among youth. Member , 15-08-2022 until 16-08-2025 |
| 14. | the determinants of personal financial management practices among malaysian millennials in the post-covid 19 Member , 15-08-2022 until 15-02-2025 |
| 15. | understanding motivation factors, entrepreneurial competencies and entrepreneurial success among homestay entrepreneurs in sabah Member , 15-08-2022 until 15-02-2025 |
| 16. | determinants of consumer behavior related to organic food in malaysia Leader , 10-11-2020 until 11-06-2023 |
| 17. | dana inovasi sekolah tenom, nabawan dan pensiangan Member , 01-10-2020 until 02-02-2023 |
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
| 1. | Brahim Chekima (2025), Assessing The Growth And Spatial-temporal Evolution Of China's Digital Economy
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| 2. | Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Ng Yen Phin , Nor Afifah Bt Yusof , Rudy Bin Ansar (2025), The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
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| 3. | Toh Pei Sung , Brahim Chekima (2024), A Proposed Framework Of E-customer Satisfaction In China: E-service Quality, Trust, Repurchase Intention
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| 4. | Suddin Bin Lada , Mohamed Bouteraa , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Rudy Bin Ansar , Lim Ming Fook , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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| 5. | Rudy Bin Ansar , Suddin Bin Lada , Lim Ming Fook , Brahim Chekima (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
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| 6. | Lim Ming Fook , Brahim Chekima (2024), Brand Authenticity: A 21-year Bibliometric Review And Future Outlook
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| 7. | Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rudy Bin Ansar , Suddin Bin Lada , Kelvin Yong , Rafidah Binti Nordin , Brahim Chekima (2024), Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
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| 8. | Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rudy Bin Ansar , Suddin Bin Lada , Kelvin Yong , Rafidah Binti Nordin , Brahim Chekima (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
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| 9. | Brahim Chekima , Suddin Bin Lada (2024), Online Impulse Buying: Investigating The Role Of E-commerce Attributes, Customer Motivation, And Urge To Buy Impulsively
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| 10. | Suddin Bin Lada , Ramraini Bte Ali Hassan , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Nor Afifah Bt Yusof , Faerozh Bin Madli , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
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| 11. | Nor Afifah Bt Yusof , Datu Razali Bin Datu Eranza , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Mohamad I'sa Bin Abd Jalil , Brahim Chekima , Mohd Noor Hidayat Bin Jimainal , Kelvin Yong (2024), Islamic Fintech: A Bibliometric Analysis Using R
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| 12. | Kelvin Yong , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Suddin Bin Lada , Brahim Chekima , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
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| 13. | Mohamad I'sa Bin Abd Jalil , Rudy Bin Ansar , Siti Hajar Binti Samsu , Brahim Chekima (2024), Empowering Urban Agriculture: A Sustainable Model Of Aquaponic Waqf
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| 14. | Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024), Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
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| 15. | Hanudin Bin Amin , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
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| 16. | Suddin Bin Lada , Brahim Chekima (2024), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
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| 17. | Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar , Brahim Chekima (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
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| 18. | Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu , Rudy Bin Ansar , Kasim Hj Mansor , Brahim Chekima (2024), The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
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| 19. | Mohamed Bouteraa , Brahim Chekima (2024), Government Ownership, Political Regime, And Flipping Of Ipos In Pakistan: Evidence From Emerging Market
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| 20. | Brahim Chekima , Rudy Bin Ansar (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers' Willingness To Embrace Open-ai Chatgpt
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| 21. | Mohamed Bouteraa , Rudy Bin Ansar , Brahim Chekima (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers’ Willingness To Embrace Open-ai Chatgpt
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| 22. | Mohamed Bouteraa , Brahim Chekima , Nelson Lajuni , Ayesha Anwar (2023), Understanding Consumers’ Barriers To Using Fintech Services In The United Arab Emirates: Mixed-methods Research Approach
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| 23. | Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023), Determinants Of Personal Financial Management Practices Among Malaysian Youth
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| 24. | Wong Sing Yun , Mat Salleh Bin Hj. Ayub , Rudy Bin Ansar , Suddin Bin Lada , Faerozh Bin Madli , Brahim Chekima , Siti Nor Bayaah Binti Ahmad (2023), We Care Programme: Uplift And Educational Support At Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia
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| 25. | Wong Sing Yun , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Faerozh Bin Madli , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Rudy Bin Ansar , Lim Ming Fook (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
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| 26. | Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Mohamed Bouteraa , Brahim Chekima (2023), International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
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| 27. | Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Mohamed Bouteraa , Azaze @ Azizi Bin Haji Abdul Adis , Brahim Chekima (2023), Determinants Of Organic Food Consumption In Narrowing The Green Gap
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| 28. | Mohamad I'sa Bin Abd Jalil , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Caroline Geetha A/p B. Arokiadasan (2023), Islamic Economy And Sustainability: A Bibliometric Analysis Using R
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| 29. | Mohamed Bouteraa , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2023), Assessing The Authors And Source Impact Of Financial Literacy: A Bibliometric Analysis Using R
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| 30. | Brahim Chekima , Sharifah Milda Binti Amirul , Noor Fzlinda Binti Fabeil , Mat Salleh Bin Hj. Ayub , Suddin Bin Lada , Mohamed Bouteraa , Rudy Bin Ansar , Lim Ming Fook , Mohd. Rahimie Bin Abd. Karim (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 1. | Rudy Bin Ansar , Rafidah Binti Othman , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Suddin Bin Lada , Kelvin Yong (2024), Examining Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 2. | Suddin Bin Lada , Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis , Ida Shafinaz Bt Mohamed Kamil (2023), Advertising Restriction And Legal Profession In Sabah: An Aida Model Perspective
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| 3. | Rudy Bin Ansar , Sharifah Milda Binti Amirul , Suddin Bin Lada , Kasim Hj Mansor , Mohd. Rahimie Bin Abd. Karim , Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Brahim Chekima (2023), Enhancing Innovation And Competitiveness: Exploring The Landscape Of Product Development Partnerships (pdp)
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| 4. | Suddin Bin Lada , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Saizal Bin Pinjaman , Rudy Bin Ansar , Azaze @ Azizi Bin Haji Abdul Adis (2023), E-business And Business Performance Relationship: A Systematic Literature Review And Bibliometric
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| 1. | Mat Salleh Bin Hj. Ayub , Noor Fzlinda Binti Fabeil , Suddin Bin Lada , Mohamed Bouteraa , Mohd Noor Hidayat Bin Jimainal , Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Nor Afifah Bt Yusof , Caroline Geetha A/p B. Arokiadasan , Izaan Azyan Bin Abdul Jamil , Kelvin Yong , Shaierah Binti Gulabdin , Brahim Chekima , Sharifah Milda Binti Amirul , Ang Hong Loong , Mohamad I'sa Bin Abd Jalil , Wong Sing Yun , Dg Safrina Ag Budin , Mohd. Rahimie Bin Abd. Karim , Lim Ming Fook (2025), Bibliometrics In Business And Finance: Mapping Research And Trends
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| 2. | Rudy Bin Ansar , Brahim Chekima , Suddin Bin Lada (2023), “the Relationship Between Strategic Management Planning And Leadership Skills"
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