Dr. Brahim Chekima
INFORMATION
| | Academic Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | Appointed Department Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS |
| | bchekima@ums.edu.my |
EDUCATION
Education History
| DOCTOR OF PHILOSOPHY (MARKETING), Universiti Malaysia Sabah , 2018 | |
| MASTER OF BUSINESS (MARKETING), Universiti Malaysia Sabah , 2014 | |
| BACHELOR OF BUSNIESS (HONS) MARKETING, Universiti Malaysia Sabah , 2010 |
SCOPUS METRICS
| Documents | : | 29 |
| H-Index | : | 13 |
| Citations | : | 1198 |
| Affiliation | : | Universiti Malaysia Sabah |
NOTE : N/A : Data not available, 0 : Data not completed
RESEARCH PROJECT
21
PUBLICATION
82
RESEARCH GRANT (MYR)
434,949.00
RESEARCH INTEREST
Data not available
CATEGORY | AREA |
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|---|---|---|
| 1. | ADVERTISING AND MARKETING | Brands Management |
| 2. | ADVERTISING AND MARKETING | Communications |
| 3. | ADVERTISING AND MARKETING | Consumer Behaviour |
| 4. | ADVERTISING AND MARKETING | Digital Marketing |
| 5. | ADVERTISING AND MARKETING | Marketing Information System |
| 6. | BUSINESS | E-Commerce Business (Including Mobile Commerce) |
| 7. | MANAGEMENT | Technology Adoption and Acceptance |
| 1. | kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai Member , 03-11-2025 until 31-03-2026 |
| 2. | keberkesanan dan pemantauan program asnafpreneur Leader , 02-10-2025 until 31-03-2026 |
| 3. | unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps Member , 15-05-2025 until 14-05-2027 |
| 4. | empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth Member , 01-05-2025 until 28-02-2026 |
| 5. | empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development Member , 25-10-2024 until 24-10-2026 |
| 6. | empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah. Member , 25-10-2024 until 24-10-2026 |
| 7. | mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring Member , 25-10-2024 until 24-10-2026 |
| 8. | sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic Member , 01-12-2023 until 30-11-2025 |
| 9. | menginovasi komuniti dan mempromosi herba tempatan menerusi pembangunan nurseri & pemindahan ilmu penanaman, inovasi dan pemasaran ‘bawing’ Member , 01-11-2023 until 31-10-2025 |
| 10. | a multi-analytical approach to studying motivations to use fintech services among malaysian Leader , 15-09-2023 until 14-09-2025 |
| 11. | exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores Member , 15-09-2023 until 15-03-2026 |
| 12. | factors influencing cryptocurrency adoption among individuals in malaysia Leader , 15-09-2023 until 15-03-2026 |
| 13. | improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand. Member , 01-01-2023 until 01-07-2025 |
| 14. | projek inovasi pembangunan jangkahayat produk, pensijilan dan pemasaran sambal ikan talapia Member , 01-01-2023 until 31-12-2024 |
| 15. | we care programme: uplift and educational support at bondulu children's home Member , 06-10-2022 until 02-09-2023 |
| 16. | households’ consumption function in sabah: revisiting the permanent income hypothesis Member , 15-08-2022 until 16-08-2025 |
| 17. | measuring the proximity of media influence on intention to register as organ donors among youth. Member , 15-08-2022 until 16-08-2025 |
| 18. | the determinants of personal financial management practices among malaysian millennials in the post-covid 19 Member , 15-08-2022 until 15-02-2025 |
| 19. | understanding motivation factors, entrepreneurial competencies and entrepreneurial success among homestay entrepreneurs in sabah Member , 15-08-2022 until 15-02-2025 |
| 20. | determinants of consumer behavior related to organic food in malaysia Leader , 10-11-2020 until 11-06-2023 |
| 21. | dana inovasi sekolah tenom, nabawan dan pensiangan Member , 01-10-2020 until 02-02-2023 |
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
| 1. | Kelvin Yong , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun , Nor Afifah Bt Yusof , Priscilla Shak Yee Ping (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And
Website Development
|
| 2. | Brahim Chekima , Ang Hong Loong (2025), The Relationship Between Organizational Justice And Innovative Behavior In China’s Digital Talents: The Moderating Effect Of Flexible Work Arrangement
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| 3. | Tini Maizura Mohtar , Brahim Chekima (2025), A Bibliometric Analysis Of Work–family Balance: Trends, Themes, And Future Directions (2000–2024)
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| 4. | Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Kamsilawati Binti Kamlun , Brahim Chekima , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Rafidah Binti Nordin , Priscilla Shak Yee Ping (2025), Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 5. | Nor Afifah Bt Yusof , Brahim Chekima , Suddin Bin Lada , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
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| 6. | Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Kamsilawati Binti Kamlun , Kelvin Yong (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
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| 7. | Ng Yen Phin , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima , Rudy Bin Ansar , Nor Afifah Bt Yusof (2025), The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
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| 8. | Brahim Chekima , Lim Ming Fook (2025), Promoting Sales In E-commerce Live Streaming: How Streamer Credibility, Attractiveness, And Time Pressure Drive Purchase Decisions
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| 9. | Mohd Noor Hidayat Bin Jimainal , Mohamad I'sa Bin Abd Jalil , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
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| 10. | Brahim Chekima (2025), Assessing The Growth And Spatial-temporal Evolution Of China's Digital Economy
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| 11. | Brahim Chekima , Lim Ming Fook , Suddin Bin Lada , Rudy Bin Ansar (2025), Enhancing Purchase Intention In E-commerce Live Streaming: The Moderating Role Of Narrative Transportation
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| 12. | Brahim Chekima , Lim Ming Fook (2025), Examining Green Brand Approaches In Promoting New Electric Vehicles
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| 13. | Suddin Bin Lada , Brahim Chekima , Faerozh Bin Madli (2025), Brand Personality And Brand Loyalty Relationship In Cosmeceuticals: Understanding The Moderating Influence Of Brand Trust
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| 14. | Brahim Chekima , Lim Ming Fook , Mohamed Bouteraa , Suddin Bin Lada , Rudy Bin Ansar , Mohd. Rahimie Bin Abd. Karim , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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| 15. | Kelvin Yong , Brahim Chekima , Rafidah Binti Nordin , Suddin Bin Lada , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024), Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
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| 16. | Kelvin Yong , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun , Priscilla Shak Yee Ping (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
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| 17. | Brahim Chekima , Mohamed Bouteraa (2024), Government Ownership, Political Regime, And Flipping Of Ipos In Pakistan: Evidence From Emerging Market
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| 18. | Brahim Chekima , Toh Pei Sung (2024), A Proposed Framework Of E-customer Satisfaction In China: E-service Quality, Trust, Repurchase Intention
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| 19. | Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Nor Afifah Bt Yusof (2024), Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
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| 20. | Mohd Noor Hidayat Bin Jimainal , Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Ramraini Bte Ali Hassan , Kelvin Yong , Brahim Chekima , Nor Afifah Bt Yusof , Faerozh Bin Madli (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
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| 21. | Nor Afifah Bt Yusof , Brahim Chekima , Mohd Noor Hidayat Bin Jimainal , Mohamad I'sa Bin Abd Jalil , Lim Ming Fook , Suddin Bin Lada , Kelvin Yong , Rudy Bin Ansar , Datu Razali Bin Datu Eranza (2024), Islamic Fintech: A Bibliometric Analysis Using R
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| 22. | Brahim Chekima , Suddin Bin Lada (2024), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
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| 23. | Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook , Suddin Bin Lada (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
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| 24. | Kelvin Yong , Rudy Bin Ansar , Brahim Chekima , Suddin Bin Lada , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
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| 25. | Brahim Chekima , Rudy Bin Ansar , Hanudin Bin Amin , Lim Ming Fook , Suddin Bin Lada (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
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| 26. | Brahim Chekima , Rudy Bin Ansar (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers' Willingness To Embrace Open-ai Chatgpt
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| 27. | Mohamad I'sa Bin Abd Jalil , Rudy Bin Ansar , Siti Hajar Binti Samsu , Kasim Hj Mansor , Brahim Chekima , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim (2024), The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
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| 28. | Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu , Brahim Chekima (2024), Empowering Urban Agriculture: A Sustainable Model Of Aquaponic Waqf
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| 29. | Brahim Chekima , Suddin Bin Lada (2024), Online Impulse Buying: Investigating The Role Of E-commerce Attributes, Customer Motivation, And Urge To Buy Impulsively
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| 30. | Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada (2024), Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
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| 31. | Lim Ming Fook , Brahim Chekima (2024), Brand Authenticity: A 21-year Bibliometric Review And Future Outlook
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| 32. | Brahim Chekima , Rudy Bin Ansar , Mohamed Bouteraa (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers’ Willingness To Embrace Open-ai Chatgpt
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| 33. | Brahim Chekima , Rudy Bin Ansar , Mohamed Bouteraa , Lim Ming Fook , Suddin Bin Lada (2023), Determinants Of Personal Financial Management Practices Among Malaysian Youth
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| 34. | Rudy Bin Ansar , Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Wong Sing Yun , Suddin Bin Lada , Mat Salleh Bin Hj. Ayub , Faerozh Bin Madli (2023), We Care Programme: Uplift And Educational Support At Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia
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| 35. | Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Wong Sing Yun , Mat Salleh Bin Hj. Ayub , Faerozh Bin Madli (2023), Education For All: A Local Sdg 4 Journey At Tambunan Bondulu Toboh Home
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| 36. | Suddin Bin Lada , Noor Fzlinda Binti Fabeil , Mohamed Bouteraa , Mat Salleh Bin Hj. Ayub , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Sharifah Milda Binti Amirul , Mohd. Rahimie Bin Abd. Karim (2023), Determining Factors Related To Artificial Intelligence (ai) Adoption Among Malaysia’s Small And Medium-sized Businesses
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| 37. | Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Mohamed Bouteraa , Brahim Chekima (2023), Assessing The Authors And Source Impact Of Financial Literacy: A Bibliometric Analysis Using R
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| 38. | Mohamed Bouteraa , Rudy Bin Ansar , Mohamad I'sa Bin Abd Jalil , Lim Ming Fook , Caroline Geetha A/p B. Arokiadasan , Suddin Bin Lada , Brahim Chekima , Mohd. Rahimie Bin Abd. Karim (2023), Islamic Economy And Sustainability: A Bibliometric Analysis Using R
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| 39. | Ayesha Anwar , Nelson Lajuni , Mohamed Bouteraa , Brahim Chekima (2023), Understanding Consumers’ Barriers To Using Fintech Services In The United Arab Emirates: Mixed-methods Research Approach
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| 40. | Azaze @ Azizi Bin Haji Abdul Adis , Mohamed Bouteraa , Suddin Bin Lada , Brahim Chekima , Lim Ming Fook , Rudy Bin Ansar (2023), Determinants Of Organic Food Consumption In Narrowing The Green Gap
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| 41. | Mohamed Bouteraa , Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima , Lim Ming Fook (2023), International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
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| 1. | Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kelvin Yong , Suddin Bin Lada , Rafidah Binti Othman (2024), Examining Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
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| 2. | Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis , Suddin Bin Lada , Ida Shafinaz Bt Mohamed Kamil (2023), Advertising Restriction And Legal Profession In Sabah: An Aida Model Perspective
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| 3. | Brahim Chekima , Siti Nor Bayaah Binti Ahmad , Suddin Bin Lada , Rudy Bin Ansar , Azaze @ Azizi Bin Haji Abdul Adis , Saizal Bin Pinjaman (2023), E-business And Business Performance Relationship: A Systematic Literature Review And Bibliometric
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| 4. | Rudy Bin Ansar , Noor Fzlinda Binti Fabeil , Sharifah Milda Binti Amirul , Brahim Chekima , Suddin Bin Lada , Kasim Hj Mansor , Mat Salleh Bin Hj. Ayub , Mohd. Rahimie Bin Abd. Karim (2023), Enhancing Innovation And Competitiveness: Exploring The Landscape Of Product Development Partnerships (pdp)
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| 1. | Brahim Chekima (2025), Bridging Faith And Digital Financial Technologies: A Predictive Multidimensional Analysis Of Islamic Fintech
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| 2. | Suddin Bin Lada , Azaze @ Azizi Bin Haji Abdul Adis , Brahim Chekima , Rudy Bin Ansar (2025), Marketing Channels : Strategy, Structure, And Future Trends
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| 3. | Halina Sendera Bt. Mohd. Yakin , Rudy Bin Ansar , Mat Salleh Bin Hj. Ayub , Mohamad I'sa Bin Abd Jalil , Caroline Geetha A/p B. Arokiadasan , Izaan Azyan Bin Abdul Jamil , Kelvin Yong , Ang Hong Loong , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Mohamed Bouteraa , Wong Sing Yun , Shaierah Binti Gulabdin , Mohd Noor Hidayat Bin Jimainal , Dg Safrina Ag Budin , Brahim Chekima , Sharifah Milda Binti Amirul , Noor Fzlinda Binti Fabeil , Nor Afifah Bt Yusof , Lim Ming Fook (2025), Bibliometrics In Business And Finance: Mapping Research And Trends
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| 4. | Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima (2023), “the Relationship Between Strategic Management Planning And Leadership Skills"
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