Professor Madya Dr. Brahim Chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Brahim chekima
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doctor Of Philosophy (Marketing)
Universiti Malaysia Sabah
2018
Master Of Business (Marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (Hons.) Marketing
Universiti Malaysia Sabah
2010
Research Collaborators
Research
Projects
22
Active
14
Grants
RM 439,949.00
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2015 | 1 |
| 2016 | 2 |
| 2017 | 1 |
| 2019 | 6 |
| 2020 | 3 |
| 2021 | 5 |
| 2022 | 10 |
| 2023 | 13 |
| 2024 | 18 |
| 2025 | 14 |
| 2026 | 7 |
Scopus Metrics
Scopus ProfileDocuments
31
H-Index
14
Citations
1494
Institutional
80
Research listing
Completed and ongoing projects
Showing 1 to 5 of 22 entries
Integrating the Orange Economy Framework and AI-Generated Content for Sustainable Homestay Performance: A Case Study in Sabah Homestay Programme
Member
2026 - 2028
KAJIAN PEMERKASAN USAHAWAN ASNAF MELALUI PEMBANGUNAN KAPASITI BERASASKAN AI
Member
2025 - 2026
KEBERKESANAN DAN PEMANTAUAN PROGRAM ASNAFPRENEUR
Leader
2025 - 2026
Unveiling the Socioeconomic Influences on Nutrition: A Bibliometric Study on Research Advancement and Knowledge Gaps
Member
2025 - 2027
EMPOWERING AGROPRENEURS IN SABAH : ASSESSING MARKET DYNAMIC FUNDING ACCESS AND THE ROLE OF BUSINESS INCUBATORS AND POLICIES FOR SUSTAINABLE GROWTH
Member
2025 - 2026
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 39 entries
BRAHIM CHEKIMA (2026), Artificial intelligence adoption in the Malaysian insurance sector: an integrated TOE–UTAUT framework analysis
NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , BRAHIM CHEKIMA , RUDY BIN ANSAR (2026), Determinants of foreign automobile purchase behaviour in Malaysia: A conceptual integration of the theory of planned behaviour and signaling theory
BRAHIM CHEKIMA (2026), Empirical analysis of blockchain integration and ESG moderation in sustainable digital transformation: Evidence from the banking sector
BRAHIM CHEKIMA , KAMISAN BIN PUSIRAN (2026), Narrative-driven short video marketing and hotel consumers' reservation intention in the Chinese market: A conceptual framework
BRAHIM CHEKIMA , NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , RUDY BIN ANSAR (2026), Understanding foreign automobile purchase behaviour: An empirical integration of the theory of planned behaviour and signalling theory