Professor Madya Dr. Najihah Hanisah Binti Marmaya
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Najihah Hanisah binti Marmaya is an Associate Professor at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah (UMS). She brings over 20 years of academic experience, having previously served for 15 years at Universiti Teknologi MARA (UiTM) Melaka. Her teaching career is complemented by an active research portfolio, with strong engagement at both national and international levels. She has gained global exposure as an Out-Bound staff at Universitas Airlangga, Surabaya, Indonesia. Her international research collaborations span multiple institutions, including Universiti Islam Sultan Shariff Ali (Brunei Darussalam), Universitas Airlangga, Universitas Surabaya (Indonesia), Universitas Brawijaya, Northampton University (UK), and the National Institute of Occupational Safety and Health (NIOSH) Malaysia. Professionally, she holds a Chartered Membership with the Chartered Institute of Logistics and Transport and is an Affiliate Professional Member of the Chartered Institute of Marketing, United Kingdom. Her research interests centre on Logistic Study, Behavioural Studies in Management, and International Business Studies. To date, she has secured over RM 500,000 in research grants. She has supervised and successfully graduated numerous PhD and Master's students throughout her academic career, demonstrating her dedication to developing the next generation of scholars and professionals. Beyond her research achievements, she has received more than ten Teaching Innovation Awards, which recognise her creative and innovative approaches to teaching, including the development of Massive Open Online Courses (MOOCs). She is also actively involved in research-based product development, translating academic findings into practical, market-ready solutions. In addition to her academic and research pursuits, she is an experienced corporate trainer. She serves as a trainer for the Certified Healthcare Facility Manager (CHFM) programme and also facilitates Leadership Development Programmes for Sabah Electricity.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doktor Falsafah
Universiti Malaysia Sabah
2013
Sarjana Pengurusan Perniagaan
Universiti Malaysia Sabah
2005
Logistik Dan Pengangkutan
Universiti Teknologi Mara, Cawangan Shah Alam
2003
Research
Projects
9
Active
8
Grants
RM 221,650.00
Research Interests & Expertise
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2022 | 6 |
| 2023 | 9 |
| 2024 | 6 |
| 2025 | 3 |
| 2026 | 3 |
Scopus Metrics
Scopus ProfileDocuments
12
H-Index
6
Citations
124
Institutional
27
Research listing
Completed and ongoing projects
Showing 1 to 5 of 9 entries
ZERO KE HERO: KELARAI KRAFT PERJALANAN KEUSAHAWANAN SOSIAL YANG BERJAYA
Member
2026 - 2026
EUDORA® - ANTIOXIDANT-RICH HERBAL DRINK FROM THE AQUEOUS EXTRACT OF MELASTOMA MALABATHRICUM LEAVES TO HELP MITIGATE OXIDATIVE-RELATED DISORDER
Member
2026 - 2027
KELARAI KRAFT: FROM ZERO TO HERO, A SUCCESFUL SOCIAL ENTREPRENEUR JOURNEY
Member
2025 - 2026
Analysing Sustainable Business for Local Herbal-Based SMEs in Sabah
Leader
2023 - 2026
Analysing Sustainable Business for Local Herbal-Based SMEs in Sabah
Member
2023 - 2026
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 9 entries
NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , BRAHIM CHEKIMA , RUDY BIN ANSAR (2026), Determinants of foreign automobile purchase behaviour in Malaysia: A conceptual integration of the theory of planned behaviour and signaling theory
NAJIHAH HANISAH BINTI MARMAYA , MATHEW KEVIN BOSI (2026), Does corporate governance constrain earnings management? perceptual evidence from accounting practitioners in China
BRAHIM CHEKIMA , NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , RUDY BIN ANSAR (2026), Understanding foreign automobile purchase behaviour: An empirical integration of the theory of planned behaviour and signalling theory
BAMINI KPD BALAKRISHNAN , NAJIHAH HANISAH BINTI MARMAYA (2025), Post-pandemic challenges: Person-organization fit, satisfaction and work adjustment for expatriate academics
NAJIHAH HANISAH BINTI MARMAYA (2024), A review of research on top management team conflict on firm performance: The moderating role of avoidance conflict handling methods