Professor Madya Dr. Najihah Hanisah Binti Marmaya

Professor Madya Dr. Najihah Hanisah Binti Marmaya

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Najihah Hanisah binti Marmaya is an Associate Professor at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah (UMS). She brings over 20 years of academic experience, having previously served for 15 years at Universiti Teknologi MARA (UiTM) Melaka. Her teaching career is complemented by an active research portfolio, with strong engagement at both national and international levels. She has gained global exposure as an Out-Bound staff at Universitas Airlangga, Surabaya, Indonesia. Her international research collaborations span multiple institutions, including Universiti Islam Sultan Shariff Ali (Brunei Darussalam), Universitas Airlangga, Universitas Surabaya (Indonesia), Universitas Brawijaya, Northampton University (UK), and the National Institute of Occupational Safety and Health (NIOSH) Malaysia. Professionally, she holds a Chartered Membership with the Chartered Institute of Logistics and Transport and is an Affiliate Professional Member of the Chartered Institute of Marketing, United Kingdom. Her research interests centre on Logistic Study, Behavioural Studies in Management, and International Business Studies. To date, she has secured over RM 500,000 in research grants. She has supervised and successfully graduated numerous PhD and Master's students throughout her academic career, demonstrating her dedication to developing the next generation of scholars and professionals. Beyond her research achievements, she has received more than ten Teaching Innovation Awards, which recognise her creative and innovative approaches to teaching, including the development of Massive Open Online Courses (MOOCs). She is also actively involved in research-based product development, translating academic findings into practical, market-ready solutions. In addition to her academic and research pursuits, she is an experienced corporate trainer. She serves as a trainer for the Certified Healthcare Facility Manager (CHFM) programme and also facilitates Leadership Development Programmes for Sabah Electricity.

Contact Information

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan

Education

Doktor Falsafah

Universiti Malaysia Sabah

2013

Sarjana Pengurusan Perniagaan

Universiti Malaysia Sabah

2005

Logistik Dan Pengangkutan

Universiti Teknologi Mara, Cawangan Shah Alam

2003

Research

Publications

Total Publications by Year

Total publications by calendar year
Year Publications
2022 6
2023 9
2024 6
2025 3
2026 3

Scopus Metrics

Scopus Profile

Documents

12

H-Index

6

Citations

124

Institutional

27

Research listing

Completed and ongoing projects

Showing 1 to 5 of 9 entries

ZERO KE HERO: KELARAI KRAFT PERJALANAN KEUSAHAWANAN SOSIAL YANG BERJAYA

Member

2026 - 2026

EUDORA® - ANTIOXIDANT-RICH HERBAL DRINK FROM THE AQUEOUS EXTRACT OF MELASTOMA MALABATHRICUM LEAVES TO HELP MITIGATE OXIDATIVE-RELATED DISORDER

Member

2026 - 2027

KELARAI KRAFT: FROM ZERO TO HERO, A SUCCESFUL SOCIAL ENTREPRENEUR JOURNEY

Member

2025 - 2026

Analysing Sustainable Business for Local Herbal-Based SMEs in Sabah

Leader

2023 - 2026

Analysing Sustainable Business for Local Herbal-Based SMEs in Sabah

Member

2023 - 2026

Publications listing

Note: publication data for the last 3 years will be displayed

Showing 1 to 5 of 9 entries

1.

NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , BRAHIM CHEKIMA , RUDY BIN ANSAR (2026), Determinants of foreign automobile purchase behaviour in Malaysia: A conceptual integration of the theory of planned behaviour and signaling theory

2.

NAJIHAH HANISAH BINTI MARMAYA , MATHEW KEVIN BOSI (2026), Does corporate governance constrain earnings management? perceptual evidence from accounting practitioners in China

3.

BRAHIM CHEKIMA , NAJIHAH HANISAH BINTI MARMAYA , SUDDIN BIN LADA , RUDY BIN ANSAR (2026), Understanding foreign automobile purchase behaviour: An empirical integration of the theory of planned behaviour and signalling theory

4.

BAMINI KPD BALAKRISHNAN , NAJIHAH HANISAH BINTI MARMAYA (2025), Post-pandemic challenges: Person-organization fit, satisfaction and work adjustment for expatriate academics

5.

NAJIHAH HANISAH BINTI MARMAYA (2024), A review of research on top management team conflict on firm performance: The moderating role of avoidance conflict handling methods