Dr. Cyril Modili

Fakulti Sains Sosial dan Kemanusiaan, UMS

Cyril Modili holds a Doctor of Philosophy (PhD) in Communication, specialising in Local Television and Cultural Identity. He also earned a Master of Arts in Communication, with a focus on Media and Information Credibility, and a Bachelor’s degree in Communication, majoring in Journalism and Broadcasting, from Universiti Malaysia Sabah. His research interests concentrate on the intersection of media and cultural studies, with particular emphasis on broadcasting, television and cultural identity, media and information credibility, and the role of media in shaping culture and society. Through his academic and research work, he actively explores how media, especially local television, contribute to cultural representation and identity formation in contemporary contexts.

Contact Information

cyrilmodili@ums.edu.my

Academic Department

Fakulti Sains Sosial dan Kemanusiaan

Appointed Department

Fakulti Sains Sosial dan Kemanusiaan

Education

Ijazah Doktor Falsafah Komunikasi

Universiti Malaysia Sabah

2023

Ijazah Sarjana Sastera (Komunikasi)

Universiti Malaysia Sabah

2017

Ijazah Sarjana Muda Sains Sosial Dengan Kepujian (Komunikasi)

Universiti Malaysia Sabah

2014

Research Collaborators

Syahruddin Bin Awg. Ahmad

9 projects

Haryati Abdul Karim

6 projects

Lee Kuok Tiung

5 projects

Dzurizah Ibrahim

3 projects

Research

Projects

Active

Grants

RM 452,900.00

Research Interests & Expertise

Broadcast Film, Video and Television Production Practices (Including Editing for Film, Television and Video)

Film Directing

Media, Culture and Society (Including Communication, Audience and Cultural Identity, Gender, Children, The Aged, Indigenous and OKU)

Public and Private Broadcasting Medium (Including TV, Radio, Magazine, Newspaper, Film, The Internet and Social Networking)

Social Media and Information Sharing

Publications

Total Publications by Year

Total publications by calendar year
Year	Publications
2020	3
2021	2
2022	6
2023	1
2024	1
2025	1
2026	3

Scopus Metrics

Documents

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H-Index

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Citations

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Institutional

Research listing

Completed and ongoing projects

Showing 1 to 5 of 7 entries

Local Television Programs Viewing Patterns Among Bajau Youth in Sabah

Leader

2024 - 2026

KAJIAN SENTIMEN RAKYAT MALAYSIA TERHADAP ISU SULU DI SABAH

Member

2024 - 2025

Pendefinisian Semula Konsep Digital Poverty Dalam Kalangan Pelajar di Universiti Malaysia Sabah Menerusi Aktiviti Pengajaran,Pembelajaran dan Penyeliaan Secara Atas Talian

Member

2020 - 2021

Lifestyle Mediating the Relationship of Information Exposure and Information Consumption with Behaviour Change during the COVID-19 Pandemic in Malaysia.

Member

2020 - 2021

Khalayak dan Media Semasa Wabak Covid-10: Perspektif Kegunaan dan Kepuasan Media di Sabah

Member

2020 - 2021

Publications listing

Note: publication data for the last 3 years will be displayed

Showing 1 to 4 of 4 entries

MIVOLIL DUINONG , CYRIL MODILI , MOHAMAD IKHRAM BIN MOHAMAD RIDZUAN , ZULAYTI BINTI ZAKARIA (2026), Pesta Kaamatan di Sabah menjadi pemangkin sosioekonomi dan tarikan pelancongan budaya bertaraf global

AISAH MERI , CYRIL MODILI , HARYATI ABDUL KARIM (2026), Seeking the local, streaming the global: Television uses and gratifications and the negotiation of cultural identity among Bajau youth in Sabah, Malaysia

CYRIL MODILI , AISAH MERI , HARYATI ABDUL KARIM (2026), Television, local representation, and cultural identity negotiation among Bajau youth in Sabah: A uses and gratifications conceptual framework

CYRIL MODILI (2025), Local telefilm and cultural identity: A study from the perspectives of Kadazan-Dusun youths