Dr. Tini Maizura Mohtar
INFORMATION

 

Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

tmaizura@ums.edu.my

EDUCATION

  More info about education
Education History
 Doktor Falsafah dalam Pelancongan, James Cook University, N.Queensland , 2015

 Masters of Business Administration in Marketing, Hawaii Pacific University, Usa , 2002

 Bachelor of Science in Business Administration in Tourism and Hospitality management, Hawaii Pacific University, Usa , 1999

SCOPUS METRICS

Documents :  5
H-Index :  2
Citations :  80
Affiliation :  Jalan Politeknik

Scopus Profile
NOTE :  N/A : Data not available,  0 : Data not completed
RESEARCH PROJECT  
10
PUBLICATION  
47
RESEARCH GRANT (MYR)  
427,402.00

RESEARCH INTEREST
Cultural Tourism,Cultural tourist, Tourist Marketplaces, Experience Economy, Authenticity, Shopping, Sustainability.


CATEGORY
AREA
1. TOURISM AND HOSPITALITYSocial Cultural Issues in Tourism and Hospitality (Including Impact Studies and Support Services)
2. TOURISM AND HOSPITALITYAgrotourism
3. TOURISM AND HOSPITALITYProduct Development for Tourism
4. TOURISM AND HOSPITALITYTourism and Transport
5. TOURISM AND HOSPITALITYTourism Management
6. TOURISM AND HOSPITALITYTourism Marketing
7. TOURISM AND HOSPITALITYTourist Behaviour
1. development of digital storytelling framework to enhance tourist experiential learning in mosque tourism.
Leader , 01-05-2023 until 01-05-2025
2. the impact of korean wave on consumption intention of korean cuisine (hanshik) among malaysian consumers
Member , 01-02-2023 until 31-01-2024
3. sustainable community development through resource management and community wellness: a case of tagal marakau ranau, sabah
Member , 01-03-2021 until 01-09-2023
4. inisiatif ums dalam meningkatkan semula pelancongan sukan lestari yang berpotensi di sabah, pasca covid-19.
Member , 01-09-2020 until 30-11-2021
5. comparative analysis on the rural community's perceptions on the socioeconomic impacts from the eco-tourism activities in the west coast of sabah.
Member , 06-05-2019 until 06-01-2022
6. branding and accreditation of handicrafts in sabah
Member , 01-02-2019 until 31-01-2020
7. assessing the potential of cultural route in kota belud and kudat district, sabah
Member , 01-01-2017 until 31-12-2017
8. sustainable ecotourism development and operations at lower kinabatangan as premier competitive ecotourism destination.
Member , 01-12-2016 until 01-01-2020
9. assessing tourism businesses preparedness and resillience to crisis in sabah coastal destination
Member , 01-12-2015 until 28-02-2018
10. the assessment of sabah handicraft industry from perspectives of handicraft entrepreneurs: issues and prospects
Leader , 01-11-2007 until 01-04-2008
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
1. Tini Maizura Mohtar , Brahim Chekima (2025), A Bibliometric Analysis Of Work–family Balance: Trends, Themes, And Future Directions (2000–2024)
2. Izyanti Binti Awang Razli , Tini Maizura Mohtar , Azaze @ Azizi Bin Haji Abdul Adis (2025), The Korean Wave As A Marketing Catalyst: Gen Z Consumer Behavior Toward Korean Food In Malaysia
3. Tini Maizura Mohtar (2025), Project-based Learning As A Mode Of Environmental Education Towards Sustainable Development
4. Izyanti Binti Awang Razli , Tini Maizura Mohtar , Azaze @ Azizi Bin Haji Abdul Adis (2024), The Impact Of Hallyu On Korean Food Consumption: The Role Of Imitation Intention
1. Andi Tamsang Binti Andi Kele , Datu Razali Bin Datu Eranza , Andy Lee Chen Hiung , Borhan Bin Abdullah , Saizal Bin Pinjaman , Awangku Hassanal Bahar Bin Pengiran Bagul , Rudy Bin Ansar , Izyanti Binti Awang Razli , Oscar Dousin , Chew Tze Cheng @ Nur Alesha Chew , Tini Maizura Mohtar , Mohd Allif Anwar Bin Abu Bakar (2024), A Guidebook For 8th Regional Conference On Campus Sustainability 2024
2. Sabariah Binti Sharif , Tini Maizura Mohtar , Mohamad Nizam Bin Nazarudin , Bamini Kpd Balakrishnan , Mohd Khairuddin Bin Abdullah @ Jerry , Soon Singh A/l Bikar Singh (2023), Attributes Contributing To The Travel Behavior Of Trail Runners
3. Sabariah Binti Sharif , Tini Maizura Mohtar (2023), Attributes Contributing To The Travel Behaviour Of Trail Runners
1. Tini Maizura Mohtar , Lim Thien Sang , Azaze @ Azizi Bin Haji Abdul Adis (2024), The Heart Of River Tourism In Kota Belud: Kadamaian
2. Mohd Rizwan Bin Abd Majid , Tini Maizura Mohtar , Azaze @ Azizi Bin Haji Abdul Adis (2023), Certification Mark For Sabah Handicrafts
3. Caroline Geetha A/p B. Arokiadasan , Raman B. Noordin , Lim Thien Sang , Tini Maizura Mohtar , Rosle @ Awang Bin Mohidin , Kamarul Mizal Bin Marzuki , Azaze @ Azizi Bin Haji Abdul Adis (2023), An Exploratory Study On The Training Provided By Hie To The Cbt Providers At Kg Sayap, Kota Belud Sabah, Malaysia.
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