Dr. Tini Maizura Mohtar
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Tini Maizura Mohtar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Cultural Tourism,Cultural tourist, Tourist Marketplaces, Experience Economy, Authenticity, Shopping, Sustainability. .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Tini Maizura Mohtar holds Doktor Falsafah dalam Pelancongan from James Cook University, N.Queensland , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah Dalam Pelancongan
James Cook University, N.Queensland
2015
Masters Of Business Administration In Marketing
Hawaii Pacific University, Usa
2002
Bachelor Of Science In Business Administration In Tourism And Hospitality Management
Hawaii Pacific University, Usa
1999
Research Collaborators
Research
Projects
12
Active
1
Grants
RM 465,742.00
Research Interests & Expertise
Tourism And Hospitality - Social Cultural Issues in Tourism and Hospitality (Including Impact Studies and Support Services)
Tourism And Hospitality - Agrotourism
Tourism And Hospitality - Product Development for Tourism
Tourism And Hospitality - Tourism and Transport
Tourism And Hospitality - Tourism Management
Tourism And Hospitality - Tourism Marketing
Tourism And Hospitality - Tourist Behaviour
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
5
H-Index
2
Citations
101
Affiliation
Jalan Politeknik
Research listing
Current Research Projects
Development of digital storytelling framework to enhance tourist experiential learning in mosque tourism.
Leader
2023 - 2025
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 4 of 4 entries
Brahim Chekima , Tini Maizura Mohtar (2025), A Bibliometric Analysis Of Work–family Balance: Trends, Themes, And Future Directions (2000–2024)
Tini Maizura Mohtar (2025), Project-based Learning As A Mode Of Environmental Education Towards Sustainable Development
Azaze @ Azizi Bin Haji Abdul Adis , Izyanti Binti Awang Razli , Tini Maizura Mohtar (2025), The Korean Wave As A Marketing Catalyst: Gen Z Consumer Behavior Toward Korean Food In Malaysia
Tini Maizura Mohtar , Azaze @ Azizi Bin Haji Abdul Adis , Izyanti Binti Awang Razli (2024), The Impact Of Hallyu On Korean Food Consumption: The Role Of Imitation Intention