Dr. Tini Maizura Mohtar
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Cultural Tourism,Cultural tourist, Tourist Marketplaces, Experience Economy, Authenticity, Shopping, Sustainability.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doktor Falsafah Dalam Pelancongan
James Cook University, N.queensland
2015
Masters Of Business Administration In Marketing
Hawaii Pacific University, Usa
2002
Bachelor Of Science In Business Administration In Tourism And Hospitality Management
Hawaii Pacific University, Usa
1999
Research
Projects
11
Active
1
Grants
RM 465,742.00
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2017 | 6 |
| 2018 | 9 |
| 2019 | 2 |
| 2020 | 2 |
| 2021 | 3 |
| 2022 | 4 |
| 2023 | 4 |
| 2024 | 2 |
| 2025 | 3 |
Scopus Metrics
Scopus ProfileDocuments
5
H-Index
2
Citations
119
Institutional
35
Research listing
Completed and ongoing projects
Showing 1 to 5 of 11 entries
Development of Digital Storytelling framework to enhance tourist experiential learning in Mosque Tourism.
Leader
2023 - 2025
THE IMPACT OF KOREAN WAVE ON CONSUMPTION INTENTION OF KOREAN CUISINE (HANSHIK) AMONG MALAYSIAN CONSUMERS
Member
2023 - 2024
Sustainable community development through resource management and community wellness: A Case of Tagal Marakau Ranau, Sabah
Member
2021 - 2023
INISIATIF UMS DALAM MENINGKATKAN SEMULA PELANCONGAN SUKAN LESTARI YANG BERPOTENSI DI SABAH, PASCA COVID-19.
Member
2020 - 2021
COMPARATIVE ANALYSIS ON THE RURAL COMMUNITY'S PERCEPTIONS ON THE SOCIOECONOMIC IMPACTS FROM THE ECO-TOURISM ACTIVITIES IN THE WEST COAST OF SABAH.
Member
2019 - 2022
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 4 of 4 entries
BRAHIM CHEKIMA , TINI MAIZURA MOHTAR (2025), A bibliometric analysis of work–family balance: Trends, themes, and future directions (2000–2024)
TINI MAIZURA MOHTAR (2025), Project-based learning as a mode of environmental education towards sustainable development
AZAZE @ AZIZI BIN HAJI ABDUL ADIS , TINI MAIZURA MOHTAR , IZYANTI BINTI AWANG RAZLI (2025), The Korean wave as a marketing catalyst: Gen Z consumer behavior toward Korean food in Malaysia
IZYANTI BINTI AWANG RAZLI , TINI MAIZURA MOHTAR , AZAZE @ AZIZI BIN HAJI ABDUL ADIS (2024), The impact of Hallyu on Korean food consumption: The role of imitation intention