Dr. Masran Bin Tamin
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Masran Bin Tamin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Masran Bin Tamin holds Doktor Falsafah (Ph.D) from Lain-lain and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Lain-lain
2022
Research Collaborators
Research
Projects
3
Active
3
Grants
RM 1,349,930.00
Research Interests & Expertise
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Strategic Marketing and Purchasing
Advertising And Marketing - Digital Marketing
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
3
H-Index
2
Citations
25
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Seagrass mapping and community based program in sabah and federal territory of labuan
Member
2024 - 2026
Ai impact on online shopping: exploring consumer behavior patterns
Leader
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 8 of 8 entries
Yuzainy Janin , Masran Bin Tamin , Adi Bin Jafar , Mat Salleh @ Salleh Bin Wahab , Ag. Kaifah Riyard Bin Kiflee , Dean Nelson Mojolou , Faerozh Bin Madli (2026), The Intersection Of Artificial Intelligence, Marketing, And Cancer Awareness: A New Synthesis For Future Leverage
Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis (2026), Improving Halal Food Performance: Scrutinising The Technology Acceptance Model And Halal Traceability System Adoption Among Malaysian Food And Beverage Smes
Masran Bin Tamin , Dean Nelson Mojolou , Suddin Bin Lada , Faerozh Bin Madli (2025), Conceptualizing Perceived Brand Globalness Vs Localness: Insights Into Malaysian Consumer Preferences And Purchase Intentions
Masran Bin Tamin , Faerozh Bin Madli , Dean Nelson Mojolou (2025), The Challenges Of Implementing Remote Work In The Manufacturing Industry: The Conceptual Analysis Using Swot-ahp Model
Masran Bin Tamin , Azaze @ Azizi Bin Haji Abdul Adis , Haslinda Binti Hasan (2025), Investigating Smes' Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach
Azaze @ Azizi Bin Haji Abdul Adis , Masran Bin Tamin (2025), Investigating Smes’ Intention To Adopt Halal Traceability System In Malaysia Food And Beverage Supply Chain: A Toe Framework Approach
Masran Bin Tamin (2025), The Role Of Digital Marketing In Kundasang Aquafarm Development: A Study On Sustainable Practices And Market Reach
Masran Bin Tamin (2024), The Effect Of The Perception Of Financial Risk On Intention To Use Digital Payment Platforms