Dr. Tay Kai Xin
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Sains Malaysia
2018
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)
Universiti Malaysia Sabah
2012
Research Collaborators
Research
Projects
7
Active
3
Grants
RM 254,207.00
Research Interests & Expertise
Tourism And Hospitality - Tourism Management
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
16
H-Index
5
Citations
88
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Navigating the future – sustainability and survival of tourism business
Leader
2025 - 2026
Study on the tourism impact of kaamatan harvest festival tourist requirment and economic opportunities in sabah
Member
2025 - 2026
A new e-marketing framework by incorporting chatgpt in tourism businesses
Leader
2024 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 16 of 16 entries
Tay Kai Xin , Jennifer Chan Kim Lian (2023), Travel Confidence Reviving Tourism Industry: Is The Vaccination A Solution?
Tay Kai Xin , Jennifer Chan Kim Lian (2023), An Analysis Of Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Measures And Recommendations
Tay Kai Xin , Jennifer Chan Kim Lian (2023), Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?
Jennifer Chan Kim Lian , Tay Kai Xin (2023), An Analysis Of The Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Mitigation Measures And Recommendations
Fairrul Bin Masnah @ Kadir , Win Win Than , Mohd Nazri Bin Mohd Daud , Dg Marshitah Binti Pg Baharuddin , Mohd Firdaus Bin Mohd Hayati , Mohammad Saffree Bin Jeffree , Abdel Mohsen Mohamed Ahmed Abdel Hafez , Tay Kai Xin (2023), Impetigo Herpetiformis: A Rare Pregnancy-specific Dermatosis
Tay Kai Xin (2023), Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia
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