Dr. Tay Kai Xin

Dr. Tay Kai Xin

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

taykaixin@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Universiti Sains Malaysia

2018

Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)

Universiti Malaysia Sabah

2012

Research Collaborators

Research

Projects

7

Active

3

Grants

RM 254,207.00

Research Interests & Expertise

Tourism And Hospitality - Tourism Management

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

16

H-Index

5

Citations

85

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

Navigating the future – sustainability and survival of tourism business

Leader

2025 - 2026

Study on the tourism impact of kaamatan harvest festival tourist requirment and economic opportunities in sabah

Member

2025 - 2026

A new e-marketing framework by incorporting chatgpt in tourism businesses

Leader

2024 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 11 to 20 of 30 entries

11.

Tay Kai Xin , Tay Kai Xin (2024) , Tourism Storytelling Research Progress And Trends: A Systematic Literature Review On Sdgs

12.

Jennifer Chan Kim Lian , Tay Kai Xin , Tay Kai Xin , Jennifer Chan Kim Lian (2024) , Constraint Negotiation Model For Investigating The Travel Preferences In Post-covid19: A Gsem-based Analysis

13.

Tay Kai Xin , Tay Kai Xin (2024) , Tourism Storytelling Research Progress And Trends: A Systematic Literature Review On Sdgs

14.

Jennifer Chan Kim Lian , Tay Kai Xin , Tay Kai Xin , Jennifer Chan Kim Lian (2024) , Constraint Negotiation Model For Investigating The Travel Preferences In Post-covid19: A Gsem-based Analysis

15.

Tay Kai Xin , Tay Kai Xin (2024) , Exploring The Views Of Malaysian Hoteliers About Survival During The Covid-19 Pandemic

16.

Tay Kai Xin , Jennifer Chan Kim Lian , Phang Ing , Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2024) , Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia

17.

Tay Kai Xin , Tay Kai Xin (2024) , Innovations In Short Video Marketing Strategies For Tourism: The Case Of The Director Of Garze Culture And Tourism Bureau

18.

Tay Kai Xin , Tay Kai Xin (2024) , Exploring The Views Of Malaysian Hoteliers About Survival During The Covid-19 Pandemic

19.

Tay Kai Xin , Tay Kai Xin (2023) , Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia

20.

Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2023) , Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach

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