Dr. Nor Afifah Bt Yusof

Dr. Nor Afifah Bt Yusof

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Dr. Nor Afifah Bt Yusof is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Dr. Nor Afifah Bt Yusof holds Doktor Falsafah (Ph.D) from Lain-lain , among other qualifications, and has established themselves as a respected expert in their field.

Email CV Summary

Contact Information

Email

afifahyusof@ums.edu.my

Academic Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Appointed Department

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Education

Doktor Falsafah (ph.d)

Lain-lain

2023

Sarjana Pentadbiran Perniagaan

Universiti Malaysia Sabah

2014

Ijazah Sarjana Muda Pentadbiran Perniagaan (kepujian) – Pemasaran

Lain-lain

2013

Research Collaborators

Research

Projects

12

Active

10

Grants

RM 158,905.00

Research Interests & Expertise

Advertising And Marketing - Consumer Behaviour

Advertising And Marketing - Marketing Plan

Advertising And Marketing - Marketing Sales and Distribution

Agriculture Sciences - Agricultural Marketing

Management - Agribusiness

Management - Agricultural Management

Publications

Total Publications by Year

NOTE: N/A = Data not available, 0 = Data not completed

Scopus Metrics

Scopus Profile

Documents

1

H-Index

0

Citations

0

Affiliation

Universiti Malaysia

Research listing

Current Research Projects

Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai

Member

2025 - 2026

Keberkesanan dan pemantauan program asnafpreneur

Member

2025 - 2026

Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?

Member

2025 - 2027

Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps

Member

2025 - 2027

Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth

Member

2025 - 2026

Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development

Leader

2024 - 2026

Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.

Member

2024 - 2026

Finding purpose on duty: how meaning of work enhances job performance through employee engagement and job resources in royal malaysia police (pdrm)

Member

2024 - 2026

Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores

Member

2023 - 2026

Factors influencing cryptocurrency adoption among individuals in malaysia

Member

2023 - 2026

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 12 entries

1.

Nor Afifah Bt Yusof (2026) , Economic Opportunities And Livelihood Pathways For Local Coastal Communities In The Blue Economy: A Systematic Literature Review

2.

Nor Afifah Bt Yusof , Ahmad Shakani Bin Abdullah , Mohd Noor Hidayat Bin Jimainal (2026) , Digital Literacy And Ict-based Supervision: Antecedents Of Work Discipline In Coastal Public Sector Organizations

3.

Ng Yen Phin , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Brahim Chekima (2025) , The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth

4.

Kelvin Yong , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Kamsilawati Binti Kamlun , Nor Afifah Bt Yusof , Brahim Chekima (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.

5.

Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.

6.

Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development

7.

Nor Afifah Bt Yusof (2025) , Symmetry And Asymmetry: A Novel Insight Into The Relationship Between Artificial Intelligence And Business

8.

Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Brahim Chekima , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil , Lim Ming Fook (2025) , Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah

9.

Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal (2025) , Kolaborasi Internasional Dalam Pengabdian Kepada Masyarakat: Program Pertukaran Dosen Untuk Pemberdayaan Komunitas Antara Universiti Malaysia Sabah Dan Universitas Borneo Tarakan

10.

Nor Afifah Bt Yusof , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook , Mohd Noor Hidayat Bin Jimainal (2024) , Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain

Page 1 of 2

Previous Next