Dr. Wong Ling Chai
Fakulti Kewangan Antarabangsa Labuan, UMS
Dr. Wong Ling Chai is a Senior Lecturer and Head of Programme for International Marketing at Universiti Malaysia Sabah. His academic expertise covers marketing, digital marketing, consumer behaviour, sustainable consumption, technology adoption, digital skills, and graduate employability. He has extensive teaching, supervision, curriculum development, quality assurance, and academic leadership experience across undergraduate and postgraduate levels. His research contributes to sustainable marketing, green consumer behaviour, digital learning, tourism technology, and employability-oriented curriculum development. He has published in Scopus-indexed journals, secured research grants, served as an international journal reviewer, and contributed to community entrepreneurship initiatives in Sabah. His academic direction focuses on digital marketing, sustainable marketing, artificial intelligence in marketing, and impactful curriculum innovation.
Contact Information
Academic Department
Fakulti Kewangan Antarabangsa Labuan
Appointed Department
Fakulti Kewangan Antarabangsa Labuan
Education
Doktor Falsafah (Ph.d)
Universiti Malaysia Sabah
2019
Research
Projects
2
Active
2
Grants
RM 22,000.00
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2024 | 3 |
| 2025 | 3 |
| 2026 | 3 |
Scopus Metrics
Scopus ProfileDocuments
16
H-Index
6
Citations
136
Institutional
9
Research listing
Completed and ongoing projects
Showing 1 to 2 of 2 entries
Can Attitude and Perceived Usefulness Drive Behavioral Intentions Towards Intelligent Self-Service Operations in Hotels?
Leader
2024 - 2027
Exploring the Impact of Social Media Influencers' Credibility on Gen Z's Visit Intention towards F&B Retail Stores
Member
2023 - 2026
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 6 entries
WONG LING CHAI , WONG LING CHAI (2026), Online experiential value co-creation customer brand engagement and ex-periential quality effects on brand performance in the tourism industry
WONG LING CHAI (2026), Reconstructing identity through lifelong learning: developmental empowerment among Malaysian late bloomers from low-income backgrounds
WONG LING CHAI (2025), Enhancing digital technology graduates' employability in the fourth industrial revolution from employers' perspective
WONG LING CHAI , LIM MING FOOK (2024), An insight of undergraduate students’ attitude and satisfaction with online home-based learning system
WONG LING CHAI (2024), Bridging the gaps in digital skills: employer insights on digital skill demands, micro-credentials, and graduate employability