Dr. Wong Ling Chai
Fakulti Kewangan Antarabangsa Labuan, UMS
Dr. Wong Ling Chai is a distinguished researcher at Fakulti Kewangan Antarabangsa Labuan, University Malaysia Sabah.
As a member of Fakulti Kewangan Antarabangsa Labuan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Wong Ling Chai holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Kewangan Antarabangsa Labuan, UMS
Appointed Department
Fakulti Kewangan Antarabangsa Labuan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2019
Research Collaborators
Research
Projects
2
Active
2
Grants
RM 22,000.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Retail and Wholesale Marketing
Advertising And Marketing - Service Marketing
Advertising And Marketing - Strategic Marketing and Purchasing
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
15
H-Index
6
Citations
100
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Leader
2024 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 4 of 4 entries
Wong Ling Chai (2025), Enhancing Digital Technology Graduates' Employability In The Fourth Industrial Revolution From Employers' Perspective
Wong Ling Chai (2024), The Adoption Of Mobile Augmented Reality In Tourism Industry: Effects On Customer Engagement, Intention To Use And Usage Behaviour
Wong Ling Chai (2024), Bridging The Gaps In Digital Skills: Employer Insights On Digital Skill Demands, Micro-credentials, And Graduate Employability
Wong Ling Chai , Lim Ming Fook (2024), An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System