Dr. Wong Ling Chai
Fakulti Kewangan Antarabangsa Labuan, UMS
Dr. Wong Ling Chai is a Senior Lecturer and Head of Programme for International Marketing at Universiti Malaysia Sabah. His academic expertise covers marketing, digital marketing, consumer behaviour, sustainable consumption, technology adoption, digital skills, and graduate employability. He has extensive teaching, supervision, curriculum development, quality assurance, and academic leadership experience across undergraduate and postgraduate levels. His research contributes to sustainable marketing, green consumer behaviour, digital learning, tourism technology, and employability-oriented curriculum development. He has published in Scopus-indexed journals, secured research grants, served as an international journal reviewer, and contributed to community entrepreneurship initiatives in Sabah. His academic direction focuses on digital marketing, sustainable marketing, artificial intelligence in marketing, and impactful curriculum innovation.
Contact Information
Academic Department
Fakulti Kewangan Antarabangsa Labuan, UMS
Appointed Department
Fakulti Kewangan Antarabangsa Labuan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2019
Research Collaborators
Research
Projects
2
Active
2
Grants
RM 22,000.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Retail and Wholesale Marketing
Advertising And Marketing - Service Marketing
Advertising And Marketing - Strategic Marketing and Purchasing
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
15
H-Index
6
Citations
116
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Leader
2024 - 2027
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 4 of 4 entries
Wong Ling Chai (2025), Enhancing Digital Technology Graduates' Employability In The Fourth Industrial Revolution From Employers' Perspective
Wong Ling Chai (2024), The Adoption Of Mobile Augmented Reality In Tourism Industry: Effects On Customer Engagement, Intention To Use And Usage Behaviour
Wong Ling Chai , Lim Ming Fook (2024), An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System
Wong Ling Chai (2024), Bridging The Gaps In Digital Skills: Employer Insights On Digital Skill Demands, Micro-credentials, And Graduate Employability