Dr. Tay Kai Xin
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists’ Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS)
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan
Education
Doktor Falsafah (Ph.d)
Universiti Sains Malaysia
2018
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (Pengurusan Perhotelan)
Universiti Malaysia Sabah
2012
Research
Publications
Total Publications by Year
| Year | Publications |
|---|---|
| 2021 | 2 |
| 2022 | 9 |
| 2023 | 8 |
| 2024 | 12 |
| 2025 | 3 |
| 2026 | 1 |
Scopus Metrics
Scopus ProfileDocuments
17
H-Index
5
Citations
94
Institutional
35
Research listing
Completed and ongoing projects
Showing 1 to 5 of 7 entries
NAVIGATING THE FUTURE – SUSTAINABILITY AND SURVIVAL OF TOURISM BUSINESS
Leader
2025 - 2026
STUDY ON THE TOURISM IMPACT OF KAAMATAN HARVEST FESTIVAL TOURIST REQUIRMENT AND ECONOMIC OPPORTUNITIES IN SABAH
Member
2025 - 2026
A NEW E-MARKETING FRAMEWORK BY INCORPORTING CHATGPT IN TOURISM BUSINESSES
Leader
2024 - 2026
THE MARKETING STRATEGIES ON TRAVEL PREFERENCES, TRAVEL EXPENDITURE AND LENGTH OF STAY IN THE POST-COVID-19 PANDEMIC
Leader
2022 - 2025
COVID-19 AND THE TOURISM SECTOR IN SELECTED ASEAN COUNTRIES: IMPACT, RESPONSE ADN THE ROAD TO RECOVERY.
Member
2022 - 2022
Publications listing
Note: publication data for the last 3 years will be displayed
Showing 1 to 5 of 10 entries
TAY KAI XIN , JENNIFER CHAN KIM LIAN (2026), Beyond intention: Gendered and tourist-type perceptions of post-Gen AI-usage satisfaction
TAY KAI XIN (2025), A Comparison of Survival and Truncated Negative Binomial Models: Modelling Tourist Length of Stay in Sabah Using the Theory of Planned Behaviour Perbandingan Model Survival dan Model Binomial Negatif Terpangkas: Pemodelan Tempoh Penginapan Pelancong di Sabah Menggunakan Teori Tingkah Laku Terancang
TAY KAI XIN (2025), A comparison of survival and truncated negative binomial models: Modelling tourist length of stay in Sabah using the theory of planned behaviour
TAY KAI XIN , JENNIFER CHAN KIM LIAN (2025), Phase-specific pandemic survival strategies: Insights from tour operators
TAY KAI XIN , JENNIFER CHAN KIM LIAN (2024), Constraint negotiation model for investigating the travel preferences in post-covid19: A GSEM-based analysis