Dr. Tay Kai Xin
INFORMATION

 

Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan,
UMS

 

taykaixin@ums.edu.my

EDUCATION

  More info about education
Education History
 Doktor Falsafah (Ph.D), Universiti Sains Malaysia , 2018

 IJAZAH SARJANA MUDA PERNIAGAAN DENGAN KEPUJIAN (PENGURUSAN PERHOTELAN), Universiti Malaysia Sabah , 2012

SCOPUS METRICS

Documents :  15
H-Index :  4
Citations :  65
Affiliation :  Universiti Malaysia Sabah

Scopus Profile
NOTE :  N/A : Data not available,  0 : Data not completed
RESEARCH PROJECT  
3
PUBLICATION  
30
RESEARCH GRANT (MYR)  
180,080.00

RESEARCH INTEREST
Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS)


CATEGORY
AREA
1. Economics, Business And ManagementAgrotourism
2. Economics, Business And ManagementEcotourism Studies
3. Economics, Business And ManagementEducation and Training
4. Economics, Business And ManagementFood and Hospitality Services
5. Economics, Business And ManagementHealth Tourism
6. Economics, Business And ManagementHeritage Management
7. Economics, Business And ManagementHospitality Management
8. Economics, Business And ManagementLeisure Studies
9. Economics, Business And ManagementProduct Development
10. Economics, Business And ManagementSocial Cultural
11. Economics, Business And ManagementTourism and Economy
12. Economics, Business And ManagementTourism and Technologies
13. Economics, Business And ManagementTourism and Transport
14. Economics, Business And ManagementTourism Economics
15. Economics, Business And ManagementTourism Facilities
16. Economics, Business And ManagementTourism Management
17. Economics, Business And ManagementTourism Marketing
18. Economics, Business And ManagementTourism Policy
19. Economics, Business And ManagementTourist Behaviour
20. Economics, Business And ManagementUrban Tourism
21. Social ScienceMedia, Culture and Society (Including Communication, Audience and Cultural Identity, Gender, Children and the Aged)
22. Social SciencePoverty
1. a new e-marketing framework by incorporting chatgpt in tourism businesses
Leader , 01-08-2024 until 31-07-2026
2. the marketing strategies on travel preferences, travel expenditure and length of stay in the post-covid-19 pandemic
Leader , 15-08-2022 until 15-02-2025
3. developing and promoting sustainable river tourism products and services along petagas-putatan river, sabah
Member , 01-07-2021 until 01-01-2024
NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
1. Tay Kai Xin , Jennifer Chan Kim Lian (2025), Phase-specific Pandemic Survival Strategies: Insights From Tour Operators
2. Tay Kai Xin (2024), Tourism Storytelling Research Progress And Trends: A Systematic Literature Review On Sdgs
3. Tay Kai Xin , Jennifer Chan Kim Lian , Phang Ing (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
4. Tay Kai Xin (2024), Exploring The Views Of Malaysian Hoteliers About Survival During The Covid-19 Pandemic
5. Jennifer Chan Kim Lian , Tay Kai Xin (2023), An Analysis Of Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Measures And Recommendations
6. Tay Kai Xin , Jennifer Chan Kim Lian (2023), Do The 4ps Of Marketing Mix Strategy Assuage Fears Of Travelling?
7. Tay Kai Xin (2023), Application Of Vam To Examine The Virtual Tourism Adoption Among Undergraduate Students In Malaysia
8. Jennifer Chan Kim Lian , Tay Kai Xin (2023), Travel Confidence Reviving Tourism Industry: Is The Vaccination A Solution?
9. Jennifer Chan Kim Lian , Tay Kai Xin (2023), An Analysis Of The Covid-19 Pandemic On Kota Kinabalu As A Tourism City: Impacts, Mitigation Measures And Recommendations
10. Phang Ing , Jennifer Chan Kim Lian , Tay Kai Xin (2023), Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach
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1. Tay Kai Xin , Jennifer Chan Kim Lian (2024), River Tourism Issues And Development : Tourist Attractions
2. Jennifer Chan Kim Lian , Tay Kai Xin (2024), Chapter 1: River Tourism And Development Issues In Sabah, Malaysia.
3. Tay Kai Xin , Jennifer Chan Kim Lian (2024), Chapter 5: Conceptualise The Petagas-putatan River Tourism Development
4. Tay Kai Xin (2023), Application Of Theory Of Planned Behaviour To Tourists’ Length Of Stay In Malaysia
5. Tay Kai Xin (2023), Exploration Of Transmedia Storytelling As A Marketing Strategy In The Tourism Industry: A Case Study Of The Love Ladder In Chongqing
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