Dr. Tay Kai Xin
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Tay Kai Xin is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Sustainable Tourism Development, Visitor Management, Tourism Marketing, Carrying Capacity, Rural Tourism, Educational Homestay Tour, Tourists, Preferences, Data Analysis (statistical software: SPSS, STATA, NVIVO, Python, and SmartPLS) .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Tay Kai Xin holds Doktor Falsafah (Ph.D) from Universiti Sains Malaysia , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Sains Malaysia
2018
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (pengurusan Perhotelan)
Universiti Malaysia Sabah
2012
Research Collaborators
Research
Projects
7
Active
3
Grants
RM 254,207.00
Research Interests & Expertise
Tourism And Hospitality - Tourism Management
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
16
H-Index
5
Citations
88
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Navigating the future – sustainability and survival of tourism business
Leader
2025 - 2026
Study on the tourism impact of kaamatan harvest festival tourist requirment and economic opportunities in sabah
Member
2025 - 2026
A new e-marketing framework by incorporting chatgpt in tourism businesses
Leader
2024 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 16 entries
Tay Kai Xin (2025), A Comparison Of Survival And Truncated Negative Binomial Models: Modelling Tourist Length Of Stay In Sabah Using The Theory Of Planned Behaviour Perbandingan Model Survival Dan Model Binomial Negatif Terpangkas: Pemodelan Tempoh Penginapan Pelancong Di Sabah Menggunakan Teori Tingkah Laku Terancang
Tay Kai Xin (2025), A Comparison Of Survival And Truncated Negative Binomial Models: Modelling Tourist Length Of Stay In Sabah Using The Theory Of Planned Behaviour
Jennifer Chan Kim Lian , Tay Kai Xin (2025), Phase-specific Pandemic Survival Strategies: Insights From Tour Operators
Tay Kai Xin (2024), Tourism Storytelling Research Progress And Trends: A Systematic Literature Review On Sdgs
Tay Kai Xin , Jennifer Chan Kim Lian (2024), Constraint Negotiation Model For Investigating The Travel Preferences In Post-covid19: A Gsem-based Analysis
Tay Kai Xin (2024), Innovations In Short Video Marketing Strategies For Tourism: The Case Of The Director Of Garzê Culture And Tourism Bureau
Tay Kai Xin (2024), Exploring The Views Of Malaysian Hoteliers About Survival During The Covid-19 Pandemic
Jennifer Chan Kim Lian , Tay Kai Xin , Phang Ing (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
Tay Kai Xin (2024), Innovations In Short Video Marketing Strategies For Tourism: The Case Of The Director Of Garze Culture And Tourism Bureau
Mohd Nazri Bin Mohd Daud , Fairrul Bin Masnah @ Kadir , Dg Marshitah Binti Pg Baharuddin , Tay Kai Xin , Win Win Than , Abdel Mohsen Mohamed Ahmed Abdel Hafez , Mohammad Saffree Bin Jeffree , Mohd Firdaus Bin Mohd Hayati (2023), Impetigo Herpetiformis: A Rare Pregnancy-specific Dermatosis
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