Professor Madya Dr. Phang Ing
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Phang Ing is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Corporate rebranding, branding, social media, consumer behavior and retailing .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Phang Ing holds Doctorate of Commerce from Waseda University , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctorate Of Commerce
Waseda University
2015
Mba (marketing)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran
Universiti Kebangsaan Malaysia
2000
Research Collaborators
Research
Projects
27
Active
5
Grants
RM 743,131.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Marketing Sales and Distribution
Advertising And Marketing - Retail and Wholesale Marketing
Advertising And Marketing - Service Marketing
Advertising And Marketing - Digital Marketing
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
32
H-Index
10
Citations
300
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
A study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025)
Leader
2025 - 2026
A study in business events(be) in sabah 2025
Member
2025 - 2026
Profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024)
Member
2024 - 2026
Exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform
Leader
2023 - 2026
Acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.
Member
2022 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 21 to 22 of 22 entries
Phang Ing (2023), Unlocking The Secret Of Nfts In China: The Role Of Nft Characteristics Inpurchase Decision Making
Phang Ing (2023), Sustainable Socioeconomic Development Service For Suburban Population: A Case Study In East Malaysia
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