Dr. Rudy Bin Ansar
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Rudy Bin Ansar is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on FINANCIAL MANAGEMENT; FINANCIAL LITERACY; FINANCIAL PLANNING; BEHAVIOURAL FINANCE; BANKING; FINANCIAL ASSET MANAGEMENT; CONSUMER BEHAVIOR;, ELECTRIC COMMERCE .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Rudy Bin Ansar holds Doktor Falsafah (Ph.D) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2019
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2014
Sarjana Muda
Universiti Teknologi MARA Cawangan Sarawak
2012
Research Collaborators
Research
Projects
23
Active
13
Grants
RM 617,774.00
Research Interests & Expertise
Banking, Finance And Wealth Management - Banking
Banking, Finance And Wealth Management - Financial Management
Banking, Finance And Wealth Management - International Finance
Banking, Finance And Wealth Management - Behavioural Finance
Banking, Finance And Wealth Management - Financial Literacy
Banking, Finance And Wealth Management - Financial Asset Management
Banking, Finance And Wealth Management - Financial Planning
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
19
H-Index
7
Citations
356
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Leader
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Member
2025 - 2026
Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?
Leader
2025 - 2027
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Go glocal & healing with 'bawing': the improvement of 'bawing' beauty spa prototypes
Member
2024 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Empowering socio-economic development through financial technology (fintech) inclusion and integration in sabah- a kudat community case study
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 20 of 42 entries
Ng Yen Phin , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Nor Afifah Bt Yusof , Brahim Chekima (2025), The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
Mohd Noor Hidayat Bin Jimainal , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Kelvin Yong , Brahim Chekima , Suddin Bin Lada , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Suddin Bin Lada , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Brahim Chekima , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Priscilla Shak Yee Ping (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Suddin Bin Lada , Hanudin Bin Amin , Lim Ming Fook , Rudy Bin Ansar , Brahim Chekima (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Suddin Bin Lada , Lim Ming Fook , Rudy Bin Ansar , Brahim Chekima (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
Rudy Bin Ansar , Suddin Bin Lada , Datu Razali Bin Datu Eranza , Mohd Noor Hidayat Bin Jimainal , Lim Ming Fook , Nor Afifah Bt Yusof , Mohamad I'sa Bin Abd Jalil , Kelvin Yong , Brahim Chekima (2024), Islamic Fintech: A Bibliometric Analysis Using R
Mohamed Bouteraa , Rudy Bin Ansar , Brahim Chekima (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers’ Willingness To Embrace Open-ai Chatgpt
Rudy Bin Ansar , Brahim Chekima (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers' Willingness To Embrace Open-ai Chatgpt
Kelvin Yong , Rafidah Binti Nordin , Suddin Bin Lada , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Brahim Chekima (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia