Professor Madya Dr. Phang Ing
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Phang Ing is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on Corporate rebranding, branding, social media, consumer behavior and retailing .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Phang Ing holds Doctorate of Commerce from Waseda University , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctorate Of Commerce
Waseda University
2015
Mba (marketing)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Dengan Kepujian Dalam Pemasaran
Universiti Kebangsaan Malaysia
2000
Research Collaborators
Research
Projects
27
Active
5
Grants
RM 743,131.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Marketing Sales and Distribution
Advertising And Marketing - Retail and Wholesale Marketing
Advertising And Marketing - Service Marketing
Advertising And Marketing - Digital Marketing
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
32
H-Index
10
Citations
300
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
A study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025)
Leader
2025 - 2026
A study in business events(be) in sabah 2025
Member
2025 - 2026
Profiling of event delegates and evaluating the delegates satisfaction and economic benefits of the world engineering, science & technology congress 2024 (estcon 2024)
Member
2024 - 2026
Exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform
Leader
2023 - 2026
Acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.
Member
2022 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 20 of 22 entries
Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students
Phang Ing (2024), Building Brand Attachment In China’s Luxury Fashion Industry: The Role Of Nft Characteristics
Phang Ing (2024), How Nfts Contribute To Consumers’ Purchase Intention Towards Luxury Fashion Physical Products
Tay Kai Xin , Phang Ing , Jennifer Chan Kim Lian (2024), Exploring Local Community Perspectives On The Development Of River Tourism Along The Petagas-putatan River In Sabah, Malaysia
Phang Ing (2024), Exploring The Effect Of Anchor Characteristics On Impulsive Buying Among Generation Z In Live Streaming On Short-form Video Apps
Jennifer Chan Kim Lian , Phang Ing , Tay Kai Xin (2023), Developing River Tourism Products And The Marketing Strategies: Observation And Focus Group Discussion Approach
Phang Ing (2023), Consumer Adoption Of On-demand Digital Platforms: An Integrated Model
Phang Ing (2023), Exploring The Influence Of Technical And Sensory Factors On Malaysians’ Intention To Adopt Virtual Tours In Heritage Travel
Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2023), Behind The Choices: Loss Aversion's Impact On Students' Course Selection
Phang Ing (2023), Sustainable Socioeconomic Development Service For Suburban Population: A Case Study In East Malaysia