Professor Madya Dr. Suddin Bin Lada
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Suddin Bin Lada is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making. .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Suddin Bin Lada holds Doctor of Philosophy (Management) from Universiti Putra Malaysia , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctor Of Philosophy (management)
Universiti Putra Malaysia
2015
Sarjana Pengurusan Perniagaan (mba)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian
Universiti Utara Malaysia
1997
Diploma Pengurusan Perniagaan
Politeknik Ungku Omar
1994
Sijil Pemasaran
Politeknik Kuching, Sarawak
1993
Research Collaborators
Research
Projects
45
Active
20
Grants
RM 1,041,423.00
Research Interests & Expertise
Advertising And Marketing - Halal Marketing
Advertising And Marketing - Brands Management
Advertising And Marketing - Strategic Marketing and Purchasing
Advertising And Marketing - Digital Marketing
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
44
H-Index
12
Citations
1,050
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Positoning 5g as a public utulity in sabah strategies for inclusive and impactful connectivity
Leader
2025 - 2026
A ligning connectivity and development : evaluating jendela's impact in rural sabah communities with infrastructure gaps
Member
2025 - 2026
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Member
2025 - 2026
Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)
Leader
2025 - 2027
Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)
Member
2025 - 2027
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Cost of living and inflation in sabah (malaysia) and tarakan (indonesia): a cross-border economic analysis
Member
2025 - 2027
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing.
Member
2024 - 2026
A new e-marketing framework by incorporting chatgpt in tourism businesses
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs)
Member
2023 - 2025
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Leader
2020 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 61 entries
Suddin Bin Lada (2026), Reconstructing Professional Identity: A Phenomenological Study Of Teacher Certification And 21st-century Learning
Siti Hajar Binti Samsu , Mohamad I'sa Bin Abd Jalil , Mohd. Rahimie Bin Abd. Karim , Dayangku Aslinah Bte Abd Rahim , Roslinah Bt Mahmud , Khairul Hanim Bt Pazim @ Fadzim , Suddin Bin Lada (2026), The Impact Of Clean Eating Habits On Halal Food: Moderating Role Of Religiosity
Suddin Bin Lada (2026), Ms. Chantana At Andaman Heritage: Strategic Recovery In Phuket’s Post-pandemic Tourism Landscape
Faerozh Bin Madli , Dean Nelson Mojolou , Suddin Bin Lada , Ang Hong Loong (2026), The Role Of Trust And Knowledge Sharing In Encouraging Innovative Work Behavior: An Empirical Study Of Smes In Tarakan City
Saizal Bin Pinjaman , Suddin Bin Lada (2026), Macroeconomic And Institutional Determinants Of Financial Development In Indonesia: A Fourier Ardl Approach
Brahim Chekima , Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Rudy Bin Ansar (2026), Understanding Foreign Automobile Purchase Behaviour: An Empirical Integration Of The Theory Of Planned Behaviour And Signalling Theory
Najihah Hanisah Binti Marmaya , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar (2026), Determinants Of Foreign Automobile Purchase Behaviour In Malaysia: A Conceptual Integration Of The Theory Of Planned Behaviour And Signaling Theory
Suddin Bin Lada (2026), The Adoption Of Chatgpt In Sme Human Resource Practices: Integrating Toe–tam With Trust As A Mediator And Religiosity As A Moderator
Suddin Bin Lada , Faerozh Bin Madli , Ang Hong Loong (2025), Exploring Entrepreneurial Intentions Among Sabah's Dark Tourism Operators: A Sustainability Perspective
Dean Nelson Mojolou , Faerozh Bin Madli , Suddin Bin Lada (2025), A Comprehensive Structured Review Of Organizational Commitment And Job Satisfaction
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