Professor Madya Dr. Suddin Bin Lada
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Suddin Bin Lada is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making. .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Suddin Bin Lada holds Doctor of Philosophy (Management) from Universiti Putra Malaysia , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctor Of Philosophy (management)
Universiti Putra Malaysia
2015
Sarjana Pengurusan Perniagaan (mba)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian
Universiti Utara Malaysia
1997
Diploma Pengurusan Perniagaan
Politeknik Ungku Omar
1994
Sijil Pemasaran
Politeknik Kuching, Sarawak
1993
Research Collaborators
Research
Projects
45
Active
20
Grants
RM 1,041,423.00
Research Interests & Expertise
Advertising And Marketing - Halal Marketing
Advertising And Marketing - Brands Management
Advertising And Marketing - Strategic Marketing and Purchasing
Advertising And Marketing - Digital Marketing
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
44
H-Index
12
Citations
1,052
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Positoning 5g as a public utulity in sabah strategies for inclusive and impactful connectivity
Leader
2025 - 2026
A ligning connectivity and development : evaluating jendela's impact in rural sabah communities with infrastructure gaps
Member
2025 - 2026
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Member
2025 - 2026
Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)
Leader
2025 - 2027
Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)
Member
2025 - 2027
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Cost of living and inflation in sabah (malaysia) and tarakan (indonesia): a cross-border economic analysis
Member
2025 - 2027
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing.
Member
2024 - 2026
A new e-marketing framework by incorporting chatgpt in tourism businesses
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
Building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs)
Member
2023 - 2025
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Leader
2020 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 41 to 50 of 61 entries
Suddin Bin Lada (2024), Digitalisasi Bisnis Sebagai Strategi Pengembangan Usaha Pada Pengrajin Kain Tenun Melalui Implementasi Konsep Tri-n Di Desa Karangasem, Klaten, Jawa Tengah
Datu Razali Bin Datu Eranza , Mohamad I'sa Bin Abd Jalil , Kelvin Yong , Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024), Islamic Fintech: A Bibliometric Analysis Using R
Suddin Bin Lada (2024), Talk To Engage: The Influence Of Smartphone Voice Assistants On Consumers’ Brand Engagement
Suddin Bin Lada , Brahim Chekima (2024), Online Impulse Buying: Investigating The Role Of E-commerce Attributes, Customer Motivation, And Urge To Buy Impulsively
Rudy Bin Ansar , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Brahim Chekima , Kasim Hj Mansor , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu (2024), The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
Mat Salleh @ Salleh Bin Wahab , Faerozh Bin Madli , Charlie Albert Lasuin , Shaierah Binti Gulabdin , Ag. Kaifah Riyard Bin Kiflee , Suddin Bin Lada , Stephen Laison Sondoh Jr. , Yuzainy Janin (2024), Decoding Chatgpt: Basis Premier To Get Insight Into Conversational Artificial Intelligence
Suddin Bin Lada , Ang Hong Loong (2024), Examining Influential Elements Impacting Performance In Sustainable Manufacturing Within Malaysian Enterprise: A Conceptual Analysis
Suddin Bin Lada (2024), The Effect Of Digital Leadership And Organizational Support On Innovative Work Behavior: The Mediating Role Of Emotional Intelligence
Mohd. Rahimie Bin Abd. Karim , Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Suddin Bin Lada (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Suddin Bin Lada (2024), Pelatihan Pembuatan Model Business Canvas (bmc) Dan Pemanfaatan Sosial Media Sebagai Media Pemasaran Pada Karangtaruna Di Rogobangsan, Bimomartani, Sleman