Professor Madya Dr. Suddin Bin Lada
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Professor Madya Dr. Suddin Bin Lada is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah. Their research focuses on My research interests is in the areas of marketing specifically on branding management. Currently, my research and teaching activities concern the development and application of brand theories to address problem in overall product , brand management. Motivated by the current branding challenges, my methodology research interests fall in the following areas: the applicability of the various branding theories and development of performance measure for better and accurate measurement. This is very topical and important especially in decision making. .
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Professor Madya Dr. Suddin Bin Lada holds Doctor of Philosophy (Management) from Universiti Putra Malaysia , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctor Of Philosophy (management)
Universiti Putra Malaysia
2015
Sarjana Pengurusan Perniagaan (mba)
Universiti Putra Malaysia
2002
Ijazah Sarjana Muda Pengurusan Perniagaan Dengan Kepujian
Universiti Utara Malaysia
1997
Research Collaborators
Research
Projects
44
Active
19
Grants
RM 1,036,423.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Strategic Marketing and Purchasing
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Halal Marketing
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
44
H-Index
12
Citations
1,003
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
A ligning connectivity and development : evaluating jendela's impact in rural sabah communities with infrastructure gaps
Member
2025 - 2026
Positoning 5g as a public utulity in sabah strategies for inclusive and impactful connectivity
Leader
2025 - 2026
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Member
2025 - 2026
Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)
Leader
2025 - 2027
Kajian perbandingan tahap literasi, faktor pendorong dan cabaran keusahawanan dalam kalangan belia di sabah (malaysia) dan tarakan (indonesia)
Member
2025 - 2027
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Cost of living and inflation in sabah (malaysia) and tarakan (indonesia): a cross-border economic analysis
Member
2025 - 2027
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Innovating cancer awareness in sabah: the synergy of artificial intelligence (ai) and multi-touch marketing.
Member
2024 - 2026
A new e-marketing framework by incorporting chatgpt in tourism businesses
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Building a resilient economy: the combination influence of monetary and fiscal policies on goal 8 of the sustainable development goals (sdgs)
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Leader
2020 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 41 to 50 of 79 entries
Brahim Chekima , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Kelvin Yong , Lim Ming Fook , Priscilla Shak Yee Ping , Suddin Bin Lada , Tam Yin Ling @ Adeline Tam (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Charlie Albert Lasuin , Faerozh Bin Madli , Shaierah Binti Gulabdin , Stephen Laison Sondoh Jr. , Ag. Kaifah Riyard Bin Kiflee , Yuzainy Janin , Mat Salleh @ Salleh Bin Wahab , Suddin Bin Lada (2024), Decoding Chatgpt: Basis Premier To Get Insight Into Conversational Artificial Intelligence
Ang Hong Loong , Suddin Bin Lada (2024), Examining Influential Elements Impacting Performance In Sustainable Manufacturing Within Malaysian Enterprise: A Conceptual Analysis
Suddin Bin Lada (2024), Implementation Of Ing Madya Mangun Karsa In Smes In Yogyakarta, Indonesia And Community Learning Center In Sabah, Malaysia
Suddin Bin Lada (2024), Unlocking The Potential For Problem Solving Creativity Through Transformational Leadership
Yuzainy Janin , Faerozh Bin Madli , Suddin Bin Lada , Azaze @ Azizi Bin Haji Abdul Adis , Adi Bin Jafar , Shaierah Binti Gulabdin , Wong Sing Yun (2024), Artificial Intelligence And Public Health Context: What We Should Know?
Suddin Bin Lada , Rudy Bin Ansar , Kasim Hj Mansor , Brahim Chekima , Mohd. Rahimie Bin Abd. Karim , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu (2024), The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
Syahrul Nizam Bin Salam , Abdul Said Bin Ambotang , Suddin Bin Lada (2024), Self-employment Strategies: Transforming Job Loss Into Entrepreneurial Success In The Post-pandemic Gig Economy
Suddin Bin Lada (2024), Talk To Engage: The Influence Of Smartphone Voice Assistants On Consumers’ Brand Engagement
Suddin Bin Lada , Rudy Bin Ansar , Izaan Azyan Bin Abdul Jamil , Siti Hajar Binti Samsu , Mohamad I'sa Bin Abd Jalil (2024), Exploring The Adoption And Implementation Of Sustainable Business Practices Policy In Sabah