Expertise Directory

	*Academic Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	*Appointed Department* Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
	calsbert@ums.edu.my

Scopus Profile

NOTE : N/A : Data not available, 0 : Data not completed

RESEARCH PROJECT

PUBLICATION

RESEARCH GRANT (MYR)

123,000.00

Integrated Marketing Communication Market Access in SMEs

	CATEGORY	AREA
1.	ADVERTISING AND MARKETING	Graphic Design
2.	ADVERTISING AND MARKETING	Brands Management
3.	ADVERTISING AND MARKETING	Communications
4.	ADVERTISING AND MARKETING	Integrated Marketing Communication
5.	ADVERTISING AND MARKETING	Public Relations in Marketing
6.	ADVERTISING AND MARKETING	Service Marketing
7.	ADVERTISING AND MARKETING	Digital Marketing


1.	social and behaviour change to improve child nutrition in sabah in alternative school system and family setting : a case study Member , 01-02-2025 until 31-05-2025
2.	exploring the potential of digital innovation for rural entrepreneurship in sabah Member , 15-09-2023 until 15-03-2026
3.	the impact of innovative value chain in facing mco: enhancing local businesses performance in sabah Member , 01-07-2020 until 02-07-2022
4.	global supply chains capabilities amongst sabah's manufacturers: do country factors matter? Member , 07-01-2011 until 30-06-2013
5.	foreign direct investment: is being foreign really a liability? Member , 01-01-2010 until 31-12-2011

NOTE : PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED


1.	Charlie Albert Lasuin , Yuzainy Janin , Dean Nelson Mojolou , Ag. Kaifah Riyard Bin Kiflee , Faerozh Bin Madli , Adi Bin Jafar (2025), Introducing The Concept Of Marketing In The Era Of Artificial Superintelligence: Preparing For The Next Global Shift
2.	Faerozh Bin Madli , Charlie Albert Lasuin , Shaierah Binti Gulabdin , Mat Salleh @ Salleh Bin Wahab , Yuzainy Janin , Ag. Kaifah Riyard Bin Kiflee , Suddin Bin Lada , Stephen Laison Sondoh Jr. (2024), Decoding Chatgpt: Basis Premier To Get Insight Into Conversational Artificial Intelligence


1.	Mohd Rizwan Bin Abd Majid , Faerozh Bin Madli , Charlie Albert Lasuin , Haslinda Binti Hasan (2025), The Deadly, Divine And Delicacy (3ds): The Economic Value Of Box Jellyfish In Sabah
2.	Faerozh Bin Madli , Charlie Albert Lasuin , Mohd Rizwan Bin Abd Majid (2024), A Study On Disaster Tourism Among Community In Penampang, Sabah


1.	Charlie Albert Lasuin , Datu Razali Bin Datu Eranza , James Eng @ James Mohd. Alin (2024), Potensi Taman-taman Sabah Sebagai Destinasi Pelancongan Gelap
2.	Charlie Albert Lasuin , Datu Razali Bin Datu Eranza , James Eng @ James Mohd. Alin (2024), Penciptaan Bersama Pelancongan Gelap: Naskhah Baharu Identiti Jenama Budaya Sabah
3.	Charlie Albert Lasuin , James Eng @ James Mohd. Alin (2024), Pelancongan Gelap Dalam Taman-taman Sabah: Potensi Dan Cabaran
4.	Charlie Albert Lasuin , Datu Razali Bin Datu Eranza , James Eng @ James Mohd. Alin (2024), Pelancongan Gelap Dalam Taman-taman Sabah: Potensi Dan Cabaran
5.	James Eng @ James Mohd. Alin , Charlie Albert Lasuin , Datu Razali Bin Datu Eranza (2024), Soalan-soalan Yang Dibangkitkan Serta Jawapan Atau Komen Dari Para Peserta Bengkel, Sesi Perkongsian Dan Rumusan Hasil Akhir

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	Master of Business Administration (MBA), Asian Institute of Technical, Bnagkok , 2006
	Ijazah Sarjana Muda Perniagaan Dengan Kepujian, Universiti Malaysia Sabah , 2002