Professor Madya Dr.
 Zaiton Osman

Professor Madya Dr. Zaiton Osman

Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS

Professor Madya Dr. Zaiton Osman is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.

As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.

Professor Madya Dr. Zaiton Osman holds Doktor Pentadbiran Perniagaan from Universiti Teknologi MARA, Cawangan Shah Alam , among other qualifications, and has established themselves as a respected expert in their field.

Research

Projects

25

Active

4

Grants

RM 662,481.00


Research Interests & Expertise

Banking, Finance And Wealth Management - Insurance

Banking, Finance And Wealth Management - Financial Planning

Banking, Finance And Wealth Management - Risk Management

Business - Business, Financial and Managerial Skills

Business - International Risk Management

Banking, Finance And Wealth Management - Corporate Finance

Banking, Finance And Wealth Management - Financial Management

Publications

Total Publications by Year


Scopus Metrics

Scopus Profile

Documents

11

H-Index

5

Citations

79

Affiliation

Universiti Malaysia Sabah

Research listing

Current Research Projects

A study on be in sabah (malaysian international cocoa fair 2025 and neuroanesthesia symposium 2025)

Member

2025 - 2026

A study in business events(be) in sabah 2025

Member

2025 - 2026

Exploring impulsive buying and sustainable consumption practices among malaysian gene z consumers on live-streaming platform

Member

2023 - 2026

Acknowledging the vulnerabilities of gig workers: developing an integrated social protection framework with social transfer and security elements.

Leader

2022 - 2023

Publications listing

NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED

Showing 1 to 10 of 16 entries

1.

Phang Ing , Zaiton Osman (2026), Impulse Buying In Live Streaming: Value Determinants And Self-control

2.

Zaiton Osman , Phang Ing (2025), Impulse Buying In Live Streaming: Value Determinants And Self-control

3.

Izaan Azyan Bin Abdul Jamil , Zaiton Osman (2025), Impact Of Credit Risk Indicators On The Financial Health Of Malaysian Commercial Banks During Covid-19: An Ardl Bound Test Approach

4.

Izaan Azyan Bin Abdul Jamil , Mohd. Rahimie Bin Abd. Karim , Azmi @ Amie Bin Abd Majid @ Siedin , Zaiton Osman , Nelson Lajuni (2025), Bridging The Compliance Gap: A Literature Review On Money Laundering Challenges And The Role Of Frontline Officers In Malaysian Commercial Banks

5.

Noor Fzlinda Binti Fabeil , Zaiton Osman (2025), From Likes To Loyalty: A Netnographic Study On Trust-building In Influencer-audience Interactions On Social Media

6.

Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2025), My Life At Malaysian Public University: Satisfaction And Challenges Of International Learners

7.

Zaiton Osman , Phang Ing , Izaan Azyan Bin Abdul Jamil (2025), Moral Compass Or Peer Influence? Examining The Drivers Of Academic Honesty In Higher Education

8.

Mori Bin Kogid , Zaiton Osman , Mohd. Rahimie Bin Abd. Karim , Debbra Toria Anak Nipo , Saizal Bin Pinjaman , Izaan Azyan Bin Abdul Jamil , Lim Thien Sang (2025), From Local To Global: Examining The Impact Of Pre- And Postinternationalisation Strategy By Bursa Malaysia Of Global Oil Markets To The Futures Crude Palm Oil

9.

Zaiton Osman , Izyanti Binti Awang Razli , Phang Ing (2024), From Textbooks To Cheque Books: Charting Financial Literacy Paths For University Students

10.

Rozilee Bin Asid , Lim Thien Sang , Azmi @ Amie Bin Abd Majid @ Siedin , Zaiton Osman (2024), Does The Implementation Of A Moratorium Bring Positive Shock To The Bank Stock Price Amidst The Global Pandemic?


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