Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dedicated Senior Lecturer in Marketing at the Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah. Passionate about shaping future marketers through comprehensive instruction in marketing, digital marketing, and public relations. Committed to fostering a dynamic learning environment and staying abreast of industry trends.
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doktor Falsafah (ph.d)
Universiti Malaysia Sabah
2022
Ijazah Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian
Universiti Malaysia Sabah
2012
Projects
10
Active
8
Grants
RM 194,769.00
Advertising And Marketing - Advertising Copywriting
Advertising And Marketing - Brands Management
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Integrated Marketing Communication
Advertising And Marketing - Public Relations in Marketing
Advertising And Marketing - Digital Marketing
Business - Business Management
NOTE: N/A = Data not available, 0 = Data not completed
Documents
16
H-Index
7
Citations
281
Affiliation
Universiti Malaysia Sabah
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Can attitude and perceived usefulness drive behavioral intentions towards intelligent self-service operations in hotels?
Member
2024 - 2025
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Member
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Leader
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 11 to 20 of 26 entries
Priscilla Shak Yee Ping , Brahim Chekima , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Brahim Chekima , Kelvin Yong , Nor Afifah Bt Yusof , Suddin Bin Lada , Ramraini Bte Ali Hassan , Faerozh Bin Madli , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Mohamad I'sa Bin Abd Jalil , Rudy Bin Ansar , Brahim Chekima , Kelvin Yong , Lim Ming Fook , Suddin Bin Lada , Mohd Noor Hidayat Bin Jimainal , Datu Razali Bin Datu Eranza , Nor Afifah Bt Yusof (2024) , Islamic Fintech: A Bibliometric Analysis Using R
Lim Ming Fook , Brahim Chekima (2024) , Brand Authenticity: A 21-year Bibliometric Review And Future Outlook
Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Brahim Chekima (2024) , Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
Lim Ming Fook , Wong Ling Chai (2024) , An Insight Of Undergraduate Students’ Attitude And Satisfaction With Online Home-based Learning System
Brahim Chekima , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook (2024) , Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
Suddin Bin Lada , Mohamed Bouteraa , Lim Ming Fook , Rudy Bin Ansar , Brahim Chekima (2023) , Determinants Of Personal Financial Management Practices Among Malaysian Youth
Rudy Bin Ansar , Suddin Bin Lada , Lim Ming Fook , Mohamed Bouteraa , Brahim Chekima (2023) , Assessing The Authors And Source Impact Of Financial Literacy: A Bibliometric Analysis Using R
Suddin Bin Lada , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Mohamed Bouteraa (2023) , International Joint Ventures’ Knowledge Acquisition: Critical Literature Review
