Pusat Penataran Ilmu Dan Bahasa, UMS
Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .
As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Academic Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Appointed Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Ijazah Doktor Falsafah (keusahawanan)
Universiti Malaysia Sabah
2020
Ijazah Sarjana Dalam Pentadbiran Perniagaan (mba)
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (keusahawanan)
Universiti Malaysia Sabah
2012
Projects
11
Active
7
Grants
RM 166,900.00
Education - Entrepreneurship Education and Training
NOTE: N/A = Data not available, 0 = Data not completed
Documents
6
H-Index
3
Citations
17
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah
No Data
2024 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 12 entries
Chang Mui Ling @ Dyana , Nelson Lajuni , Kelvin Yong (2026) , The Multidimensional Influence Of Beauty Influencers: An Empirical Study On Brand Image Formation Among Malaysian Generation Z
Priscilla Shak Yee Ping , Nor Afifah Bt Yusof , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Kelvin Yong , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Kamsilawati Binti Kamlun , Nor Afifah Bt Yusof , Brahim Chekima (2025) , The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Kamsilawati Binti Kamlun , Rudy Bin Ansar , Lim Ming Fook , Rafidah Binti Nordin , Brahim Chekima , Kelvin Yong , Priscilla Shak Yee Ping (2025) , Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Suddin Bin Lada , Kelvin Yong , Nor Afifah Bt Yusof , Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar (2025) , Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Tam Yin Ling @ Adeline Tam , Suddin Bin Lada , Rudy Bin Ansar , Chang Mui Ling @ Dyana , Rafidah Binti Nordin , Kelvin Yong , Brahim Chekima (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
Suddin Bin Lada , Nor Afifah Bt Yusof , Kelvin Yong , Rudy Bin Ansar , Brahim Chekima , Mohd Noor Hidayat Bin Jimainal , Faerozh Bin Madli , Ramraini Bte Ali Hassan , Lim Ming Fook (2024) , Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Rafidah Binti Nordin , Brahim Chekima , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Kelvin Yong , Suddin Bin Lada (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
Rudy Bin Ansar , Kelvin Yong , Brahim Chekima , Mohd Noor Hidayat Bin Jimainal , Lim Ming Fook , Suddin Bin Lada , Datu Razali Bin Datu Eranza , Mohamad I'sa Bin Abd Jalil , Nor Afifah Bt Yusof (2024) , Islamic Fintech: A Bibliometric Analysis Using R
Lim Ming Fook , Kelvin Yong , Brahim Chekima , Azaze @ Azizi Bin Haji Abdul Adis , Rudy Bin Ansar , Mohamed Bouteraa , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim (2024) , Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
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