Dr. Kelvin Yong
Pusat Penataran Ilmu Dan Bahasa, UMS
Dr. Kelvin Yong is a distinguished researcher at Pusat Penataran Ilmu Dan Bahasa, University Malaysia Sabah. Their research focuses on Entrepreneurship, digital marketing, social media marketing, homestay, digital entrepreneurship .
As a member of Pusat Penataran Ilmu Dan Bahasa, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Kelvin Yong holds IJAZAH DOKTOR FALSAFAH (KEUSAHAWANAN) from Universiti Malaysia Sabah , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Appointed Department
Pusat Penataran Ilmu Dan Bahasa, UMS
Education
Ijazah Doktor Falsafah (keusahawanan)
Universiti Malaysia Sabah
2020
Ijazah Sarjana Dalam Pentadbiran Perniagaan (mba)
Universiti Malaysia Sabah
2013
Ijazah Sarjana Muda Perniagaan Dengan Kepujian (keusahawanan)
Universiti Malaysia Sabah
2012
Research Collaborators
Research
Projects
12
Active
8
Grants
RM 171,900.00
Research Interests & Expertise
Education - Entrepreneurship Education and Training
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
6
H-Index
3
Citations
17
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Leader
2026 - 2028
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Pembangunan modul kemahiran keusahawanan melalui pendekatan bermain untuk kanak-kanak prasekolah
No Data
2024 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 12 entries
Nelson Lajuni , Kelvin Yong , Chang Mui Ling @ Dyana (2026), The Multidimensional Influence Of Beauty Influencers: An Empirical Study On Brand Image Formation Among Malaysian Generation Z
Brahim Chekima , Rudy Bin Ansar , Nor Afifah Bt Yusof , Kelvin Yong , Suddin Bin Lada , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Rudy Bin Ansar , Brahim Chekima , Lim Ming Fook , Kamsilawati Binti Kamlun , Suddin Bin Lada , Tam Yin Ling @ Adeline Tam , Priscilla Shak Yee Ping , Rafidah Binti Nordin , Kelvin Yong (2025), Examine Entrepreneurial Motivations And Entrepreneurial Success In Homestay Program: Evidence From A Developing Region In Sabah, Malaysia
Nor Afifah Bt Yusof , Priscilla Shak Yee Ping , Kelvin Yong , Brahim Chekima , Kamsilawati Binti Kamlun , Tam Yin Ling @ Adeline Tam (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam , Kamsilawati Binti Kamlun , Kelvin Yong , Priscilla Shak Yee Ping , Brahim Chekima (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Kelvin Yong , Brahim Chekima , Faerozh Bin Madli , Mohd Noor Hidayat Bin Jimainal , Suddin Bin Lada , Ramraini Bte Ali Hassan (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada , Kelvin Yong , Rafidah Binti Nordin , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
Suddin Bin Lada , Azaze @ Azizi Bin Haji Abdul Adis , Kelvin Yong , Mohd. Rahimie Bin Abd. Karim (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Kelvin Yong , Brahim Chekima , Rafidah Binti Nordin , Suddin Bin Lada , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana , Rudy Bin Ansar (2024), Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
Brahim Chekima , Kamsilawati Binti Kamlun , Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam , Suddin Bin Lada (2024), Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
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