Dr. Nor Afifah Bt Yusof
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Dr. Nor Afifah Bt Yusof is a distinguished researcher at Fakulti Perniagaan, Ekonomi Dan Perakaunan, University Malaysia Sabah.
As a member of Fakulti Perniagaan, Ekonomi Dan Perakaunan, they contribute significantly to the academic and research community at UMS through their expertise and dedication to advancing knowledge in their field.
Dr. Nor Afifah Bt Yusof holds Doktor Falsafah (Ph.D) from Lain-lain , among other qualifications, and has established themselves as a respected expert in their field.
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doktor Falsafah (ph.d)
Lain-lain
2023
Sarjana Pentadbiran Perniagaan
Universiti Malaysia Sabah
2014
Ijazah Sarjana Muda Pentadbiran Perniagaan (kepujian) – Pemasaran
Universiti Teknologi Mara, Cawangan Sabah
2013
Research Collaborators
Research
Projects
13
Active
11
Grants
RM 163,905.00
Research Interests & Expertise
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Marketing Plan
Advertising And Marketing - Marketing Sales and Distribution
Agriculture Sciences - Agricultural Marketing
Management - Agribusiness
Management - Agricultural Management
Publications
Total Publications by Year
Scopus Metrics
Scopus ProfileDocuments
1
H-Index
0
Citations
0
Affiliation
Universiti Malaysia
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Member
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Employee innovative work behaviors and intent to quit in malaysian firms: do leader visibility, leader hierarchical distance, and leader-member exchange matter?
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Leader
2024 - 2026
Finding purpose on duty: how meaning of work enhances job performance through employee engagement and job resources in royal malaysia police (pdrm)
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Member
2023 - 2026
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 1 to 10 of 12 entries
Nor Afifah Bt Yusof (2026), Economic Opportunities And Livelihood Pathways For Local Coastal Communities In The Blue Economy: A Systematic Literature Review
Nor Afifah Bt Yusof , Ahmad Shakani Bin Abdullah , Mohd Noor Hidayat Bin Jimainal (2026), Digital Literacy And Ict-based Supervision: Antecedents Of Work Discipline In Coastal Public Sector Organizations
Nor Afifah Bt Yusof , Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada , Kelvin Yong , Lim Ming Fook (2025), Exploring The Shadows: A Strategic Swot-ahp Analysis Of Dark Tourism In Malaysia's Tourism Landscape.
Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof (2025), Kolaborasi Internasional Dalam Pengabdian Kepada Masyarakat: Program Pertukaran Dosen Untuk Pemberdayaan Komunitas Antara Universiti Malaysia Sabah Dan Universitas Borneo Tarakan
Mohd Noor Hidayat Bin Jimainal , Ng Yen Phin , Brahim Chekima , Nor Afifah Bt Yusof , Rudy Bin Ansar (2025), The Moderating Role Of Socio-economic Status In Digital Marketing Adoption And Agribusiness Sustainability Among Rural Youth
Kelvin Yong , Priscilla Shak Yee Ping , Brahim Chekima , Kamsilawati Binti Kamlun , Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development
Kamsilawati Binti Kamlun , Brahim Chekima , Priscilla Shak Yee Ping , Kelvin Yong , Nor Afifah Bt Yusof , Tam Yin Ling @ Adeline Tam (2025), The Effectiveness Of The University Knowledge Transfer Program (ktp) On The Performance Of Homestay Operators In Sabah: The Role Of Ai And Website Development.
Mohd Noor Hidayat Bin Jimainal , Nor Afifah Bt Yusof , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Mohamad I'sa Bin Abd Jalil (2025), Empowering Youth For Impact: The Role Of Education And Training In Boosting Social Entrepreneurship In Sabah
Nor Afifah Bt Yusof (2025), Symmetry And Asymmetry: A Novel Insight Into The Relationship Between Artificial Intelligence And Business
Rudy Bin Ansar , Lim Ming Fook , Nor Afifah Bt Yusof , Mohd Noor Hidayat Bin Jimainal , Brahim Chekima (2024), Integrating Transaction Cost Theory With Trust And Commitment In Agricultural Supply Chain
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