Professor Madya Dr. Brahim Chekima
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Brahim chekima
Contact Information
Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Education
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah
2018
Master Of Business (marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah
2010
Research Collaborators
Research
Projects
23
Active
14
Grants
RM 439,949.00
Research Interests & Expertise
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
Publications
Total Publications by Year
NOTE: N/A = Data not available, 0 = Data not completed
Scopus Metrics
Scopus ProfileDocuments
31
H-Index
13
Citations
1,392
Affiliation
Universiti Malaysia Sabah
Research listing
Current Research Projects
Integrating the orange economy framework and ai-generated content for sustainable homestay performance: a case study in sabah homestay programme
Member
2026 - 2028
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
Publications listing
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 21 to 30 of 46 entries
Brahim Chekima , Toh Pei Sung (2024), A Proposed Framework Of E-customer Satisfaction In China: E-service Quality, Trust, Repurchase Intention
Kelvin Yong , Faerozh Bin Madli , Mohd Noor Hidayat Bin Jimainal , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada , Ramraini Bte Ali Hassan , Nor Afifah Bt Yusof (2024), Strategic Support From Business Incubators: Unveiling Their Impact On Entrepreneurial Success In Malaysia’s Start-ups
Brahim Chekima , Rudy Bin Ansar (2024), Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers' Willingness To Embrace Open-ai Chatgpt
Brahim Chekima , Suddin Bin Lada (2024), Online Impulse Buying: Investigating The Role Of E-commerce Attributes, Customer Motivation, And Urge To Buy Impulsively
Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada , Mohd. Rahimie Bin Abd. Karim , Kelvin Yong , Azaze @ Azizi Bin Haji Abdul Adis , Lim Ming Fook , Mohamed Bouteraa (2024), Strategic Alternatives For Muslim-friendly Homestay In Sabah Malaysia: A Swot/tows Analysis
Mohamed Bouteraa , Brahim Chekima (2024), Government Ownership, Political Regime, And Flipping Of Ipos In Pakistan: Evidence From Emerging Market
Lim Ming Fook , Hanudin Bin Amin , Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Suddin Bin Lada , Brahim Chekima (2024), A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
Lim Ming Fook , Brahim Chekima , Rudy Bin Ansar , Suddin Bin Lada (2024), Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
Kelvin Yong , Rafidah Binti Nordin , Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024), Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia