Academic Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Appointed Department
Fakulti Perniagaan, Ekonomi Dan Perakaunan, UMS
Doctor Of Philosophy (marketing)
Universiti Malaysia Sabah
2018
Master Of Business (marketing)
Universiti Malaysia Sabah
2014
Bachelor Of Business (hons.) Marketing
Universiti Malaysia Sabah
2010
Projects
22
Active
13
Grants
RM 434,949.00
Advertising And Marketing - Brands Management
Advertising And Marketing - Communications
Advertising And Marketing - Consumer Behaviour
Advertising And Marketing - Digital Marketing
Advertising And Marketing - Marketing Information System
Business - E-Commerce Business (Including Mobile Commerce)
Management - Technology Adoption and Acceptance
NOTE: N/A = Data not available, 0 = Data not completed
Documents
31
H-Index
13
Citations
1,324
Affiliation
Universiti Malaysia Sabah
Kajian pemerkasan usahawan asnaf melalui pembangunan kapasiti berasaskan ai
Member
2025 - 2026
Keberkesanan dan pemantauan program asnafpreneur
Leader
2025 - 2026
Unveiling the socioeconomic influences on nutrition: a bibliometric study on research advancement and knowledge gaps
Member
2025 - 2027
Empowering agropreneurs in sabah : assessing market dynamic funding access and the role of business incubators and policies for sustainable growth
Member
2025 - 2026
Empowering rural youth agropreneurs in sabah: leveraging digital marketing for sustainable agribusiness development
Member
2024 - 2026
Empowering youth for impact: the role of education and training in boosting social entrepreneurship in sabah.
Member
2024 - 2026
Mysentidic2: from polarity to intensity - enhancing malay sentiment lexicons with detailed scoring
Member
2024 - 2026
Sweet potato starch-based bioplastic with the addition of essential oil and natural fibers as fillers and consumers perception on the bioplastic
Member
2023 - 2026
A multi-analytical approach to studying motivations to use fintech services among malaysian
Leader
2023 - 2025
Exploring the impact of social media influencers' credibility on gen z's visit intention towards f&b retail stores
Member
2023 - 2026
Factors influencing cryptocurrency adoption among individuals in malaysia
Leader
2023 - 2026
Improving the product life expectancy, packaging, and marketing strategy of the dried fruits and herbs: a case of xenia herbal brand.
Member
2023 - 2026
Dana inovasi sekolah tenom, nabawan dan pensiangan
Member
2020 - 2023
NOTE: PUBLICATION DATA FOR THE LAST 3 YEARS WILL BE DISPLAYED
Showing 21 to 30 of 43 entries
Rudy Bin Ansar , Brahim Chekima (2024) , Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers' Willingness To Embrace Open-ai Chatgpt
Kasim Hj Mansor , Mohd. Rahimie Bin Abd. Karim , Suddin Bin Lada , Rudy Bin Ansar , Brahim Chekima , Mohamad I'sa Bin Abd Jalil , Siti Hajar Binti Samsu (2024) , The Society’s Preferred Infaq Payment Method: The Analytic Hierarchy Process
Suddin Bin Lada , Brahim Chekima , Kelvin Yong , Rafidah Binti Nordin , Rudy Bin Ansar , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024) , Challenges And Usage Of Social Media Marketing By Homestay Entrepreneurs In Sabah: A Conceptual Framework
Rudy Bin Ansar , Suddin Bin Lada , Brahim Chekima , Rafidah Binti Nordin , Kelvin Yong , Tam Yin Ling @ Adeline Tam , Chang Mui Ling @ Dyana (2024) , Critical Success Factors Of Motivation Factors, Entrepreneurial Competencies, And Entrepreneurial Success In Homestay Program In Sabah, Malaysia
Kelvin Yong , Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Kamsilawati Binti Kamlun , Suddin Bin Lada , Priscilla Shak Yee Ping , Tam Yin Ling @ Adeline Tam (2024) , Programs For Developing Homestay Entrepreneurs Through Ai-driven Marketing And Entrepreneurship
Brahim Chekima , Mohamed Bouteraa , Rudy Bin Ansar (2024) , Open Innovation In The Financial Sector: A Mixed-methods Approach To Assess Bankers’ Willingness To Embrace Open-ai Chatgpt
Rudy Bin Ansar , Lim Ming Fook , Suddin Bin Lada , Brahim Chekima , Hanudin Bin Amin (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim-majority Market
Suddin Bin Lada , Brahim Chekima (2024) , A Multi-analytical Approach To Investigate The Motivations Of Sustainable Green Technology In The Banking Industry: Do Gender And Age Matter?
Rudy Bin Ansar , Lim Ming Fook , Brahim Chekima , Suddin Bin Lada (2024) , Does Consumer Religiosity Matter For Green Banking Adoption? Evidence From A Muslim Majority Market
Suddin Bin Lada , Brahim Chekima , Rudy Bin Ansar , Lim Ming Fook (2024) , Understanding The Diffusion Of Ai-generative (chatgpt) In Higher Education: Does Students' Integrity Matter?
